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Practical marketing for the academic library  Cover Image Book Book

Practical marketing for the academic library / Stephanie Espinoza Villamor and Kimberly Shotick.


"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"-- Provided by publisher.

Record details

  • ISBN: 9781440872228
  • ISBN: 1440872228
  • Physical Description: 137 p.; 24 cm.
  • Publisher: Santa Barbara, California : Libraries Unlimited, [2022]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Building Your Team -- Defining Your Areas -- Marketing for the Mind -- Marketing from the Heart -- Diversity, Equity, and Inclusion -- Assessing the Program -- Marketing to Faculty, Staff, and Administration.
Subject: Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and colleges.
Academic libraries > United States > Case studies.

Available copies

  • 1 of 1 copy available at Kirtland Community College.


  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library Z 716.3 .V55 2022 30775305566235 General Collection Available -

Additional Resources