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The 1-page marketing plan : get new customers, make more money, and stand out from the crowd  Cover Image Book Book

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd

Dib, Allan (author.).

Summary: To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

Record details

  • ISBN: 9781989025017
  • ISBN: 1989025013
  • Physical Description: print
    227 pages : illustrations ; 23 cm
  • Publisher: Miami, FL : Successwise, [2018]

Content descriptions

General Note:
Previously published ©2016.
Formatted Contents Note: Introduction -- Act I. The "before" phase : Selecting your target market -- Crafting your message -- Reaching prospects with advertising media -- Act II. The "during" phase : Capturing leads -- Nurturing leads -- Sales conversion -- Act III. The "after" phase : Delivering a world class experience -- Increasing customer lifetime value -- Orchestrating and stimulating referrals -- Conclusion.
Subject: Marketing Management
Small business marketing

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5415.13 .D53 2018 30775305563604 General Collection Available -

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