Book

The Library Outreach Cookbook / edited by Ryan L. Sittler and Terra J. Rogerson.

Sittler, Ryan L. (Added Author). Rogerson, Terra J. (Added Author).

Summary:

The Library Outreach Cookbook collects 110 recipes full of activities, strategies, plans, and tips designed for librarians of all stripes working within a variety of institutions, budgets, and needs. You can use the ideas as written, adjust them to match your own situation, or mix and match a variety of these concepts to come up with something entirely new. The Library Outreach Cookbook provides different approaches, formats, and solutions that lead to successful outreach. Included are: Campus-Focused Outreach, Community-Focused Outreach, and General Programming Activities and Events as well as Getting Started with Outreach. Topics covered include marketing, planning, logos, slogans, spaces, mobile, visual media, newsletters, swag, displays, and assessment. The ideas and strategies here will work in almost any context.

Record details

ISBN: 9780838948453
ISBN: 0838948456
Physical Description: xi, 217 pages : illustrations ; 22 x 27 cm
Publisher: Chicago : Association of College and Research Libraries, a division of the American Library Association, 2020.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references.

Formatted Contents Note:

Introduction -- Section 1: Getting Started with Outreach -- Marketing -- Chapter 1. Aligning Library Marketing and Communications with Institutional Branding / Beth Hendrix -- Chapter 2. Crafting Tantalizing Elevator Pitches for Any Audience / Sarah E. Fancher -- Planning -- Chapter 3. Networking Resources for Outreach Librarians / Chapter 4. Collaborative Planning for Outreach Priorities / Mark Lenker -- Chapter 5. Easy User Interviews for Event Flyers and Other Marketing Materials / Sheree Fu -- Chapter 6. Creating a Master Calendar of Outreach Events / Jennifer Friedman and Nora Wood -- Chapter 7. Collaboration within a Social Media Working Group / Sarah Christensen and Emily Moran -- Logos -- Chapter 8. Design Your Own Logo / Carina Gonzalez -- Slogans -- Chapter 9. Quick and Easy Taglines for Every Occasion / Cate Schneiderman -- Spaces -- Chapter 10. Discovering and Creating a Unique Marketable Space / Samantha Paul and Jonathan Klotz -- Mobile -- Chapter 11. Fostering Community Engagement with Mobile Technology / Sarah Christensen, Monique Lassere, Delaney Bullinger, and KayLee Strahan -- Visual Media -- Chapter 12. A Quick and Easy Guide to Curating Your Library's Instagram Account / Jon Reed -- Chapter 13. Regram and Repost / Mallory Jallas -- Chapter 14. Using Memes to Grab Attention / Mark Gatesman -- Chapter 15. Cost-Effective Infographic Options / A. Miller -- Chapter 16. Spice Up Outreach for Online Information Literacy Using Interactive Images / Reilly Curran and Rebecca Bliquez -- Chapter 17. Using Posters for a Campaign of Discovery, Diversity, and Identity / Sue Robinson and Bettina Peacemaker -- Newsletters / Chapter 18. A Collaborative System for Customized eNews / Martha Roseberry, Bettina Peacemaker, and Sue Robinson -- Chapter 19. A Library Newsletter with a Twist / Ashley Creek -- Swag -- Chapter 20. Using Memes and Stickers for Collectible Library Marketing / William Cuthbertson -- Chapter 21. Tasty Reads and Sweet Surprises with the Library Book Mobile / Krissy Cwengros and Serene Rock -- Displays -- Chapter 22. Applying Retail Principles to Library Book Displays / Carla-Mae Crookendale and Sue Robinson -- Chapter 23. Collaborative Exhibits for Marketing and Outreach / Lisa K. Hooper -- Chapter 24. Library as Gallery Space / Renata Gibson -- Assessment -- Chapter 25. Outreach and Assessment Techniques for Your Library without Using LIBQUAL+ / Dan Vinson -- Chapter 26. Post-it Notes Feedback / Jessica Jordan --Chapter 27. Using Question Walls for User Feedback / Christina Broomfield, Kourtney Blackburn, and Christina Hillman -- Chapter 28. Collection Recommendations Using Padlet / Rebecca Bliquez and Reilly Curran -- Chapter 29. Virtual Library Safari Assessment / Ashley Creek

Section 2: Campus-Focused Outreach -- Students -- Chapter 30. Finding Synergy with Your Stakeholders: Crafting Student-Centered Policies, Programs, and Environments with a Student Advisory Council / Claire Veach -- Chapter 31. Stirring Up Magic with Personal Librarians / Brian T. Sullivan, Trevor Riley, and Eva Sclippa -- Chapter 32. Research Parties: Consultations for a Crowd / Jennifer Hunter and Christina Riehman-Murphy -- Chapter 33. Bringing the Wildlife Senior's Research Poster Session to the Library / Katia G. Karadjova -- Chapter 34. Developing a Research Certificate Program for Your Library / Jeff Graveline -- Chapter 35. Reaching First-Generation College Students through Storytelling / Emily Bush and Colette Strassburg -- Chapter 36. Adding Leaves to Trees: Connecting African American Patrons to Their Roots / Nancy Richey -- Chapter 37. Outreach for Student Athletes / Jennifer Natale -- Chapter 38. Library Success for Students with Disabilities / Kaela Casey and Janet Pinkley -- Faculty -- Chapter 39. Using Information Literacy Mini-Grants for Faculty Outreach / Larissa Gordon -- Chapter 40. Faculty Lightning Talks: Bite-Sized Research Insights / Steve Bahnaman, Elizabeth Dobbins, and Brooke Taxakis -- Chapter 41. Promoting Faculty Scholarship through a Library Exhibit and Reception / Ilona MacNamara -- Chapter 42. Breakfast and a Book / Kelly Heider -- Chapter 43. Selling Altmetrics / Jen Bonnet, Marisa Méndez-Brady, and Brad Beauregard -- Chapter 44. Inspiring Business Faculty with Comic Books and Styrofoam / Bettina Peacemaker, Yuki Hibben, and Pattie Sobczak -- Staff -- Chapter 45. Beating the "Blahs" / Susan Bloom -- Chapter 46. Wait, I Don't Have to Pay for That? Library Instruction for Staff / Beth Daniel Lindsay -- Chapter 47. Library Olympics for Student Employees / Melissa Correll and Emily Moran -- Broad Campus Community -- Chapter 48. Greeting Your Patrons with Welcome Messages / Kristen R. Moore -- Chapter 49. Instant InstaMeet: Creating Community in the Library / Amanda Woodward -- Chapter 50. Pop-Up Library / Sarah Dauterive -- Chapter 51. Weeding Party: Deselection with a Twist / Sarah Dockray -- Chapter 52. A Multidisciplinary Film Discussion Series / Nell Chenault and Martha Roseberry -- Chapter 53. Student Concerts in the Library / Taylor Greene -- Chapter 54. You're on the Air! Radio Show Outreach at Your University / Deborah Mole -- Chapter 55. Using Smore to Promote New Books / Lindsay Davis -- Chapter 56. That's What She Said: A Display for Women's History Month / Jennifer Harmonson -- Chapter 57. A Self-Guided Library Tour using an Augmented Reality App / Dorothy Ryan -- Chapter 58. Library Outreach with Augmented Reality / Rachel A. Koenig and Cori Wilhelm

Section 3: Community-Focused Outreach -- K-12 Schools -- Chapter 59. Getting Started with K-12 Outreach / Ariel Birdoff and Jordan Graham -- Chapter 60. Elementary Students Learning in Academic Libraries / Leeanne Morrow -- Chapter 61. Working with Middle and High Schools / Anne M. Jung-Matthews -- Chapter 62. Model UN for High School Students / Kathryn Yelinek -- Chapter 63. Opening Doors to an Academic Library Workshop Series for School Librarians / M. Delores Carlito -- Local Professionals -- Chapter 64. How to Chai Wai: International Engagement Involving Local Experts / Mara Thacker -- Chapter 65. Speed Networking / Sabrina Wong -- Chapter 66. Preparing Students for Job Interviews / Natalie Lopez -- Chapter 67. Conducting Financial Literacy Events / Tensy Marcos-Bodker --Chapter 68. Outreach to Nursing Learning Communities in Remote Area Hospitals / Tia Esposito -- Chapter 69. Providing Scholar Visitor Access to Your Library / Beth Daniel Lindsay -- Middle-Aged and Older Adults -- Chapter 70. Book Discussions that Go Beyond Just the Book / Norma Vélez-Vendrell and Amanda Gorrell -- Chapter 71. More than Just Books: Responding to the Needs of Older Adults in Small Communities / Johnna Schultz -- Chapter 72. Aiding Meals on Wheels Programs in Your Area / Gina Seymour -- Veterans -- Chapter 73. Opportunities for Working with Veterans / Jennifer Hadley -- General Community -- Chapter 74. Canned Food Drives / Rebecca Conkle and Mary Ann Venner -- Chapter 75. Libraries Supporting the Needs of the Bereaved / Gina Seymour

Section 4: General Programming Activities and Events -- Library Orientation -- Chapter 76. Picture the Perfect Library Conversation Starters / Theresa McDevitt -- Food -- Chapter 77. Bring Patrons to the Library with "Build Your Own Food" / Gary Maixner, Mari Kermit-Canfield, and David Scott -- Chapter 78. Cooking Out for Campus Safety and Health / Zachary Elder -- Chapter 79. Hosting an Edible Book Contest / Alena Principato and Rebecca Vargha -- Stress Relief -- Chapter 80. Build a Chalkboard Mandala Table for Patron Engagement and Endless Adult Coloring Fun / Mari Kermit-Canfield, Gary Maixner, and David Scott -- Chapter 81. Origami, Puzzles, and Coloring: "Unstudy Spots" on a Shoestring Budget / Heather Buchansky, Jesse Carliner, and Vincci Lui -- Chapter 82. Impossibly Easy Window Graffiti / Britt McGowan, Kellie Sparks, and Amanda Ziegler --Chapter 83. Cookies, Croquet, Coloring, and Collections / Christal A. Young and Karen Howell -- Chapter 84. International Games Day in the Library / Patricia Hernandez and Jennifer Anderson -- Therapy Dog Programs -- Chapter 85. Regular Visits with a Cataloged Therapy Dog / Sami Lange -- Chapter 86. How a Therapy Dog Outreach Program Can Catalyze Success for University Students and Libraries / Kiriakis Newman and Jody Bailey -- Exercise -- Chapter 87. Literary Trail Mix: The Library Hike / Rebecca Seipp -- Chapter 88. DISCover Your Library: Hosting an Indoor Disc Golf Tournament / David Scott, Gary Maixner, and Mari Kermit-Canfield -- Chapter 89. Flipping a Student Rave into a Library-Sponsored Event / Stephanie J. Graves and Sarah LeMire -- Multicultural Events -- Chapter 90. Film Screenings and Discussions / Alyssa Martin and Christopher Shaffer -- Chapter 91. Bring Your Campus Together with a Taste of Languages / Sarah J. Hammill, Sally Zamudio, and Eric Feldman -- Chapter 92. Spice It Up With World Languages / Shauntee Burns-Simpson, Emily Drew, and Thomas Knowlton -- Human Libraries -- Chapter 93. Connecting Communities and Celebrating Diversity through Living Library Events / Tarida Anantachai and Abby Kasowitz-Scheer -- Chapter 94. Open Up a Different Conversation with the Human Library / Philip Poggiali and Steven Feyl -- Chapter 95. Recording Oral History: A Five-Star Outreach Experience / Holly Hendrigan and Kay Cahill -- Making -- Chapter 96. Utilizing Weeded Materials to Decorate Furniture / Olivia Piepmeier and Anna Pinks --- Chapter 97. Creating Fantastic Gardening Kits -- Kristen Mastel and Renoir Gaither -- Chapter 98. DIY Terrarium Workshop / Autumn Sinai -- Themed Events -- Chapter 99. A Marathon Reading of Harry Potter and the Sorcerer's Stone / Stephanie Diaz -- Chapter 100. Fish Fingers and Custard: A Doctor Who Event / Mary Francis -- Chapter 101. Banned Books Buffet / Amanda Melilli and Rosan Mitola -- Chapter 102. Theater and Costume Design in the Library's Banned Books Celebration / Patricia Hernandez and Jennifer Anderson -- Chapter 103. Haunting Halloween Library Tour / Krista Ivy -- Chapter 104. Creating a "Poet-Tree" Event for Poetry Month / Sami Lange -- Chapter 105. Paint Chip Poetry -- Dawn "Nikki" Cannon-Rech -- Chapter 106. Arts à la Carte / Marianne Swierenga, Susan Steuer, and Michael Duffy -- Chapter 107. A Curated Collection of Cookery / Julie Shen and Natalie Lopez --Chapter 108. Popcorn and Pictures: Outdoor Movies / Terra Rogerson -- End of Semester -- Chapter 109. Bringing Magic to Exams with the College Finals Fairy / Kylie Bailin, Ben Jahre, and Sarah Morris -- Chapter 110. Graduation Photo Booth / Rebecca Metzger and Karen Lindell.