Zconomy : how Gen Z will change the future of business-and what to do about it

Dorsey, Jason R. (Jason Ryan) (author.). Villa, Denise, (author.).

Summary: Gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. But Dorsey and Villa show that today's businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. This is the comprehensive survival guide on how leaders must understand and embrace Generation Z. -- adapted from jacket

Record details

ISBN: 9780062970299
ISBN: 0062970291
ISBN: 9780062970305
Physical Description: print
274 pages : illustrations ; 24 cm.
Edition: First edition.
Publisher: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2020]

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Introduction: Gen Z is here -- The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending -- Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness -- How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential -- Looking ahead: The disruptive 10 -- Conclusion: Gen Z is just getting started.