Book
Library marketing basics / Mark Aaron Polger.
Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword.
Record details
- ISBN: 9781442239623
- ISBN: 144223962X
- ISBN: 9781442239630
- ISBN: 1442239638
- Physical Description: xvi, 315 pages : illustrations ; 24 cm
- Publisher: Lanham, Maryland : Rowman & Littlefield, [2019]
- Copyright: ©2019
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library. |
Search for related items by subject
| Subject: | Libraries > Marketing. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | Z 716.3 .P65 2019 | 30775305546161 | General Collection | Available | - |
Summary:
Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword.