Library marketing basics / Mark Aaron Polger.
Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning. -- adapted from Foreword.
Record details
- ISBN: 9781442239623
- ISBN: 144223962X
- ISBN: 9781442239630
- ISBN: 1442239638
- Physical Description: xvi, 315 pages : illustrations ; 24 cm
- Publisher: Lanham, Maryland : Rowman & Littlefield, [2019]
- Copyright: ©2019
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library. |
Search for related items by subject
Subject: | Libraries > Marketing. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | Z 716.3 .P65 2019 | 30775305546161 | General Collection | Available | - |
Library Marketing Basics
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Summary
Library Marketing Basics
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: -Learn what true library marketing is, and what it's not -Plan a large scale marketing campaign / awareness campaign on a shoestring budget -Learn how to market yourselves as librarians -Develop your own professional identity and brand -Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant -Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a "library" brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don't need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.