Starting an online business all-in-one
Record details
- ISBN: 9781119315520
- ISBN: 1119315522
- ISBN: 9781119315537
- ISBN: 9781119315544
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Physical Description:
print
xxiv, 877 pages : illustrations ; 23 cm. - Edition: 5th edition.
- Publisher: [Hoboken, New Jersey] : John Wiley & Sons Inc, [2017]
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | Start-up essentials. Starting from scratch ; Turning ideas into a viable internet business ; Getting real: creating a usable business plan ; Funding your online business ; Creating policies to protect your website and customers ; Setting up shop: what you need for online efficiency -- Legal and accounting. Minding the law ; Choosing the right foundation: from partnerships to corporations ; The trademark-and-copyright two-step ; Accounting for taxes (and then some) -- Website functionality and aesthetics. What's in a (domain) name? ; Designing for user experience ; Building a site without spending a fortune ; Finding the host with the most ; Developing content that satisfies visitors and search engines ; Going beyond beta and launching your site -- Online and operating. Determining your revenue model ; Making money with affiliate programs ; Turning information into profit: from e-books to webinars ; Paying with the right payment options ; Putting the (shopping) cart before the horse ; Taking inventory ; Fulfilling expectations and orders -- Managing security risks. Understanding security and your risks ; Developing a plan: security and business continuity ; Spotting and thwarting hackers and net-thieves ; Locking down your site and your business -- Online marketing basics. Jump-starting traffic and driving sales ; Your own public relations for the web ; Web marketing at work ; Converting browsers to buyers ; Analyzing and monitoring your customers ; Mastering search engines, optimization, and rankings -- Retail to e-tail. Expanding online to keep and grow customers ; Managing the differences between in-store and online commerce ; Window dressing for the online display ; Making in-store customers loyal online shoppers ; Revving up with mobile marketing, social media, and more ; Troubleshooting the transition to online retail -- E-commerce fundamentals. Starting up with e-commerce functionality ; Mastering the Amazon ; Web-ify your store with shopify ; Making eBay the way -- E-business for the nonprofit. Raining donations: fundamentals for online giving ; Adding online moneymakers to an existing site ; Growing an active donor base: your virtual community ; Identifying online marketing strategies that fit the cause ; Legal considerations for nonprofit organizations -- E-commerce trends and market opportunities. Discovering niche markets ; Building business via social commerce ; Evaluating the SaaS model: selling software and apps ; Generating opportunities through the generations: millennials, boomers, and beyond -- E-commerce advanced. Mapping the digital buyer's journey ; Getting personal with content marketing ; Listening to the voice of the customer ; Overhauling an aging online business ; Expanding products to increase stagnant sales ; Transitioning a small site into big business. |
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Subject: | Business enterprises Computer networks New business enterprises Management Internet marketing Electronic commerce Web sites Design Fund raising |
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Available copies
- 1 of 1 copy available at Kirtland Community College. (Show)
- 1 of 1 copy available at Kirtland Community College Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Kirtland Community College Library | HF 5548.32 .B45 2017 | 30775305548647 | General Collection | Available | - |