The new business road test : what entrepreneurs and executives should do before launching a lean start-up / John Mullins.
Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
Record details
- ISBN: 9781292208398
- ISBN: 1292208392
- Physical Description: xx, 337 pages : illustrations (black and white) ; 24 cm.
- Edition: Fifth edition.
- Publisher: Harlow, England : Pearson, 2018.
Content descriptions
General Note: | Previous edition: 2013. |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Part 1: Road test your new business idea -- Our opportunity: why will or won't this work -- Will the fish bite? -- Is this an attractive market? -- Is this an attractive industry? -- Competitive and economic sustainability: how long can we dance? -- What drives your entrepreneurial or investment dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Develop your opportunity: put the seven domains to work -- What entrepreneurs and investors should do before pressing "start" -- Part 2: A toolkit for your road test -- How to learn what you don't know you don't know -- Who needs investors -- Market analysis worksheet -- Industry analysis worksheet -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Have you got what it takes? -- Getting help with your road test. |
Search for related items by subject
Subject: | New business enterprises > Planning. Marketing research. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HD 62.5 .M85 2018 | 30775305544687 | General Collection | Available | - |
LDR | 01541cam a2200373Mi 4500 | ||
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001 | 48080 | ||
003 | KCCL | ||
005 | 20190726214118.0 | ||
008 | 170523s2018 enka b 001 0 eng d | ||
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020 | . | ‡a9781292208398 ‡q(pbk.) | |
020 | . | ‡a1292208392 | |
035 | . | ‡a(OCoLC)1043209548 | |
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100 | 1 | . | ‡aMullins, John W. ‡q(John Walker). |
245 | 1 | 4. | ‡aThe new business road test : ‡bwhat entrepreneurs and executives should do before launching a lean start-up / ‡cJohn Mullins. |
250 | . | ‡aFifth edition. | |
264 | 1. | ‡aHarlow, England : ‡bPearson, ‡c2018. | |
300 | . | ‡axx, 337 pages : ‡billustrations (black and white) ; ‡c24 cm. | |
336 | . | ‡atext ‡2rdacontent | |
336 | . | ‡astill image ‡2rdacontent | |
337 | . | ‡aunmediated ‡2rdamedia | |
338 | . | ‡avolume ‡2rdacarrier | |
500 | . | ‡aPrevious edition: 2013. | |
504 | . | ‡aIncludes bibliographical references and index. | |
505 | 0 | . | ‡aPart 1: Road test your new business idea -- Our opportunity: why will or won't this work -- Will the fish bite? -- Is this an attractive market? -- Is this an attractive industry? -- Competitive and economic sustainability: how long can we dance? -- What drives your entrepreneurial or investment dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Develop your opportunity: put the seven domains to work -- What entrepreneurs and investors should do before pressing "start" -- Part 2: A toolkit for your road test -- How to learn what you don't know you don't know -- Who needs investors -- Market analysis worksheet -- Industry analysis worksheet -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Have you got what it takes? -- Getting help with your road test. |
520 | 8 | . | ‡aBuilding on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. |
650 | 0. | ‡aNew business enterprises ‡xPlanning. | |
650 | 0. | ‡aMarketing research. | |
994 | . | ‡aC0 ‡bET8 | |
905 | . | ‡u191974 | |
901 | . | ‡aon1043209548 ‡bOCoLC ‡c48080 ‡tbiblio ‡soclc |