Book
The new business road test : what entrepreneurs and executives should do before launching a lean start-up / John Mullins.
Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
Record details
- ISBN: 9781292208398
- ISBN: 1292208392
- Physical Description: xx, 337 pages : illustrations (black and white) ; 24 cm.
- Edition: Fifth edition.
- Publisher: Harlow, England : Pearson, 2018.
Content descriptions
| General Note: | Previous edition: 2013. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Part 1: Road test your new business idea -- Our opportunity: why will or won't this work -- Will the fish bite? -- Is this an attractive market? -- Is this an attractive industry? -- Competitive and economic sustainability: how long can we dance? -- What drives your entrepreneurial or investment dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Develop your opportunity: put the seven domains to work -- What entrepreneurs and investors should do before pressing "start" -- Part 2: A toolkit for your road test -- How to learn what you don't know you don't know -- Who needs investors -- Market analysis worksheet -- Industry analysis worksheet -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Have you got what it takes? -- Getting help with your road test. |
Search for related items by subject
| Subject: | New business enterprises > Planning. Marketing research. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HD 62.5 .M85 2018 | 30775305544687 | General Collection | Available | - |
The New Business Road Test : What Entrepreneurs and Investors Should Do Before Launching a Lean Start-Up
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Summary
The New Business Road Test : What Entrepreneurs and Investors Should Do Before Launching a Lean Start-Up
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. Now in its fourth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up. The new and fully updated case studies - Ella's Kitchen, Whole Foods, eBay and more - and 'seven domains' framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial dreams. This book will help you answer the live-or-die questions: · Are the market and industry attractive? · Does the opportunity offer both customer benefits as well as competitive and economic sustainability? · Can you deliver the results you seek? The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com
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