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Graphic Artists Guild handbook : pricing & ethical guidelines. Cover Image Book Book

Graphic Artists Guild handbook : pricing & ethical guidelines.

Summary:

Presents a guide to conducting business in the graphic arts industry, covering artwork pricing, standard contract terms, commissions, recent legislative developments, computer graphics, web design, licensing, and royalties.

Record details

  • ISBN: 0932102166
  • ISBN: 9780932102164
  • Physical Description: xv, 400 pages : illustrations, forms ; 28 cm
  • Edition: Fourteenth edition.
  • Publisher: New York, N.Y. : Graphic Artists Guild, [2013]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 320-335) and index.
Formatted Contents Note:
Professional relationships : Illustrator professional relationships ; Graphic designer professional relationships ; Sources of illustration and design talent ; Ethical standards -- Legal rights & issues : The Graphic Artists Guild ; Copyright ; Work-for-hire ; Rights of celebrity & privacy ; Moral rights ; Resale royalties ; Practices governing original art ; Laws defining fair practices ; Trademarks ; Trade dress ; International & Canadian copyright -- Professional issues : Sales tax ; Deductibility of artwork ; Employment issues ; Cancellation & rejection fees ("kill fees") ; Speculation ; Contests and competitions ; Final note -- Technology issues : Workplace changes ; Technology's negative impact on the profession ; Professional practices influenced by technology ; Pricing considerations ; Legal & ethical issues ; Health issues ; The labor market -- Essential business practices : The nature of the business ; Negotiating & evaluating the terms of an offer ; Deciding what to charge ; Keeping track ; Getting paid ; Marketing & self-promotion ; Growing professionally -- Standard contracts & business tools : The importance of contracts ; Seven basic types of contracts ; What a contract should include ; Using contracts ; Negotiation ; Before calling a lawyer ; When to call a lawyer; When things go wrong ; Just the beginning -- Salaries & trade customs : Employment outlook ; Salary ranges ; Hiring practices ; Employment conditions ; Salary overview ; Design salaries: general ; Design salaries: primarily print ; Production salaries ; Web/interactive salaries ; Illustration salaries ; Other salaries -- Graphic design prices & trade customs : A note about pricing ; The written agreement ; General trade practices ; Corporate graphic design ; Advertising & promotion design ; Collateral design ; Package design ; Publication design ; Book jacket or cover design ; Interior book design ; Book packaging & book shepherding ; Lettering & typeface design ; Photo retouching, restoration, & illustration ; Environmental graphic design ; Exhibit & display design ; Broadcast design ; Greeting card & novelty design ; Infographic design ; Icon design ; Map design ; Production artist -- Web/interactive design prices & trade customs : The digital marketplace ; Designing for interactive media ; Website design/development ; Mobile design/development ; Tablet apps ; Video game art ; Design & illustration for other digital media ; Trade customs ; Pricing interactive media -- Illustration prices & trade customs : A note about pricing ; General trade practices for illustrators ; Advertising illustration ; Preproduction illustration ; Artwork used in motion pictures, television, & video ; Corporate, organizational, & institutional illustration ; Book illustration ; Editorial illustration ; Package illustration ; Fashion & lifestyle illustration ; Greeting card & retail product illustration ; Medical illustration ; Natural science illustration ; Technical illustration ; Architectural illustration/visualization ; Dimensional (3-D) illustration ; Fantastic art -- Cartooning prices & trade customs : Magazine cartooning ; Editorial cartooning ; Newspaper syndication ; Online cartoon sales ; Webcomics ; Comic books ; Book-length formats ; Reuse ; Licensing & merchandising -- Animation prices & trade customs : Animation today ; Computer animation ; Careers in animation ; Job markets & salaries ; Freelance animation ; Motion graphic design -- Surface design prices & trade customs : Trend & color forecasting ; The design process ; Computer-aided design & the industry ; Types of surface pattern, surface, & textile design ; Licensing & royalties ; Working with representatives ; Trade practices ; Surface pattern/surface textile design salaries ; Pricing for freelance design -- The Graphic Artists Guild : Long-range goals ; History of the Guild ; Taking action ; Member benefits & services ; Graphic Artists Guild board of directors ; Graphic Artists Guild Foundation ; Graphic Artists Guild legal defense fund ; Joining the Guild -- Resources & references : Recommended books ; Useful publications ; Industry directories ; Buyer databases & list services ; Talent source books and annuals ; Organizations ; Conferences, trade shows, & merchandise markets ; Useful web sites & blogs -- Contracts & forms : Copyright registration form VA ; Cease and desist letter ; Artist-agent agreement ; Artwork inventory form ; All-purpose purchase order ; Nondisclosure agreement for submitting ideas ; Work change order form ; Licensing agreement (short form) ; Licensing agreement (long form) ; Graphic designer's estimate & confirmation form ; Noncompetition clause ; Graphic designer's invoice ; Digital media invoice ; Website design & maintenance order form ; Magazine purchase order for commissioned illustration ; Illustrator's estimate & confirmation form ; All-purpose illustrator's letter of agreement ; Illustrator's release form for models ; Illustrator's invoice ; Surface/textile designer-agent agreement ; Surface/textile designer's estimate & confirmation form ; Surface/textile designer's holding form ; Surface/textile designer's invoice -- Glossary.
Subject: Graphic arts > United States > Marketing.
Graphic artists > Legal status, laws, etc. > United States.
Graphic artists > Professional ethics > United States.

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library NC 1001.6 .G73 2013 30775305542582 General Collection Available -


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