Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches

Summary: One thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having fun.

Record details

ISBN: 9781610698931
ISBN: 1610698932
ISBN: 9781610698948
Physical Description: print
xii, 120 pages ; 26 cm
Publisher: Santa Barbara, California ; Denver, Colorado1 : Libraries Unlimited, An Imprint of ABC-CLIO, LLC, [2015]

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (pages 111-115) and index.
Formatted Contents Note:	Getting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts.

Search for related items by subject

Subject:

Libraries Marketing

Available copies

1 of 1 copy available at Kirtland Community College.

Holds

0 current holds with 1 total copy.

Place Hold Add to basket Print Email Permalink Enable Highlighting

Show Only Available Copies

Location	Call Number / Copy Notes	Barcode	Shelving Location	Status	Due Date
Kirtland Community College Library	Z 716.3 .W38 2015	30775305543507	General Collection	Available	-

Location

Call Number / Copy Notes

Barcode

Shelving Location

Status

Due Date

Kirtland Community College Library

Z 716.3 .W38 2015

30775305543507

General Collection

Available

► Summaries & More

► Awards, Reviews, & Suggested Reads

► Additional Content

▼ Shelf Browser

You are now browsing Kirtland Community College

<< Previous Page

Shelf Browser

Next Page >>

Z 716.3 .M344 2009 Marketing today's academic library : a bold new approach to communicating with students Mathews, Brian (Brian Scott) Kirtland Community College Library	Z 716.3 .M375 2012 Marketing your library : tips and tools that work Kirtland Community College Library	Z 716.3 .P65 2019 Library marketing basics Polger, Mark Aaron. Kirtland Community College Library
Z 716.3 .V55 2022 Practical marketing for the academic library Villamor, Stephanie Espinoza, Kirtland Community College Library	Z 716.3 .W38 2015 Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches Watson-Lakamp, Paula. Kirtland Community College Library	Z 716.33 .K76 2019 Escape rooms and other immersive experiences in the library Kroski, Ellyssa, Kirtland Community College Library
Z 716.4 .J64 2011 This book is overdue! : how librarians and cybrarians can save us all Johnson, Marilyn, 1954- Kirtland Community College Library	Z 716.42 .T63 2022 The post-pandemic library handbook Todaro, Julie, 1950- Kirtland Community College Library	Z 716.6 .N62 2011 No shelf required : e-books in libraries Kirtland Community College Library