Marketing moxie for librarians : fresh ideas, ... Read More
- 1 of 1 copy available at Kirtland Community College.
0 current holds with 1 total copy.
- ISBN: 9781610698931
- ISBN: 1610698932
- ISBN: 9781610698948
xii, 120 pages ; 26 cm
- Publisher: Santa Barbara, California ; Libraries Unlimited, An Imprint of ABC-CLIO, LLC, 
|Bibliography, etc. Note:|
Includes bibliographical references (pages ... Read More
|Formatted Contents Note:|
Getting your library in order -- Everyone is in ... Read More
One thing all libraries have in common is their ... Read More
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Summary: One thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having fun.