Book
Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches
Record details
- ISBN: 9781610698931
- ISBN: 1610698932
- ISBN: 9781610698948
-
Physical Description:
print
xii, 120 pages ; 26 cm - Publisher: Santa Barbara, California ; Denver, Colorado1 : Libraries Unlimited, An Imprint of ABC-CLIO, LLC, [2015]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 111-115) and index. |
| Formatted Contents Note: | Getting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts. |
Search for related items by subject
| Subject: | Libraries Marketing |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | Z 716.3 .W38 2015 | 30775305543507 | General Collection | Available | - |
Marketing Moxie for Librarians : Fresh Ideas, Proven Techniques, and Innovative Approaches
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Table of Contents
Marketing Moxie for Librarians : Fresh Ideas, Proven Techniques, and Innovative Approaches
| Section | Section Description | Page Number |
|---|---|---|
| Acknowledgments | p. ix | |
| Introduction | p. xi | |
| 1 | Getting Your Library in Order | p. 1 |
| Branding-Your Library's Image | p. 1 | |
| Mission/Vision | p. 2 | |
| Logo | p. 2 | |
| Communications Audit | p. 4 | |
| Strategy or Marketing Plan | p. 6 | |
| Surveys | p. 13 | |
| Focus Groups | p. 14 | |
| Other Ways to Gain Insight | p. 15 | |
| Meeting Your Customers | p. 16 | |
| 2 | Everyone Is in Marketing | p. 19 |
| Staff Empowerment | p. 19 | |
| Developing Organizational Identity | p. 22 | |
| Staff as Your Marketing Deputies | p. 22 | |
| Staff Engagement and Internal Communication | p. 23 | |
| Word of Mouth Marketing (WOMM) | p. 24 | |
| 3 | Promoting Events and Programs | p. 27 |
| Walk the Talk | p. 27 | |
| Getting Media Attention | p. 31 | |
| Program Feedback | p. 33 | |
| 4 | New Twists on Traditional Techniques | p. 35 |
| Posters, Handouts, and Signage | p. 35 | |
| Displays | p. 37 | |
| Merchandise | p. 38 | |
| Everyone Loves a Parade | p. 39 | |
| Contests | p. 40 | |
| 5 | Gel Social with Your Library | p. 43 |
| Social Media and Relationship Marketing | p. 43 | |
| eNewsletters | p. 44 | |
| Getting Organized | p. 46 | |
| Blogs and Vlogs | p. 49 | |
| 6 | Social Media Best Practices | p. 55 |
| Social Media Policies | p. 56 | |
| Pace book | p. 59 | |
| p. 61 | ||
| YouTube | p. 63 | |
| p. 64 | ||
| p. 65 | ||
| Linked In | p. 66 | |
| Google+ | p. 67 | |
| Social Media Team Approach | p. 67 | |
| 7 | Other New Technologies: Video, QR Codes, and More | p. 69 |
| Video | p. 69 | |
| Livestreaming Video | p. 72 | |
| Webinars | p. 72 | |
| Podcasts | p. 74 | |
| Quick Response (QR) Codes | p. 75 | |
| Document Sharing | p. 75 | |
| Hashtags | p. 76 | |
| 8 | Advocacy and Fundraising | p. 79 |
| Crowd Funding | p. 81 | |
| Text to Give | p. 82 | |
| Website Donations | p. 82 | |
| Increasing Donations with Social Media | p. 83 | |
| Direct Mail | p. 83 | |
| Community Partnerships | p. 84 | |
| Sponsorships | p. 85 | |
| 9 | Toolbox Tidbits | p. 89 |
| Marketing Language Cache | p. 89 | |
| Telling Your Story | p. 93 | |
| Writing Micro-content | p. 96 | |
| When to Say Goodbye | p. 97 | |
| 10 | Final Thoughts | p. 99 |
| Appendix | p. 103 | |
| Glossary | p. 109 | |
| Suggested Reading and Resources | p. 111 | |
| Index | p. 117 |
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