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Marketing moxie for librarians : fresh ideas, ... Read More

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Kirtland Community College Library Z 716.3 .W38 2015 30775305543507 General Collection Available -

Record details

  • ISBN: 9781610698931
  • ISBN: 1610698932
  • ISBN: 9781610698948
  • Physical Description: print
    xii, 120 pages ; 26 cm
  • Publisher: Santa Barbara, California ; Denver, Colorado1 : ... Read More

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Getting your library in order -- Everyone is in ... Read More
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One thing all libraries have in common is their ... Read More
Subject: Libraries Marketing

Syndetic Solutions - Table of Contents for ISBN Number 9781610698931
Marketing Moxie for Librarians : Fresh Ideas, Proven Techniques, and Innovative Approaches
Marketing Moxie for Librarians : Fresh Ideas, Proven Techniques, and Innovative Approaches
by Watson-Lakamp, Paula
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Table of Contents

Marketing Moxie for Librarians : Fresh Ideas, Proven Techniques, and Innovative Approaches

SectionSection DescriptionPage Number
Acknowledgmentsp. ix
Introductionp. xi
1Getting Your Library in Orderp. 1
    Branding-Your Library's Imagep. 1
    Mission/Visionp. 2
    Logop. 2
    Communications Auditp. 4
    Strategy or Marketing Planp. 6
    Surveysp. 13
    Focus Groupsp. 14
    Other Ways to Gain Insightp. 15
    Meeting Your Customersp. 16
2Everyone Is in Marketingp. 19
    Staff Empowermentp. 19
    Developing Organizational Identityp. 22
    Staff as Your Marketing Deputiesp. 22
    Staff Engagement and Internal Communicationp. 23
    Word of Mouth Marketing (WOMM)p. 24
3Promoting Events and Programsp. 27
    Walk the Talkp. 27
    Getting Media Attentionp. 31
    Program Feedbackp. 33
4New Twists on Traditional Techniquesp. 35
    Posters, Handouts, and Signagep. 35
    Displaysp. 37
    Merchandisep. 38
    Everyone Loves a Paradep. 39
    Contestsp. 40
5Gel Social with Your Libraryp. 43
    Social Media and Relationship Marketingp. 43
    eNewslettersp. 44
    Getting Organizedp. 46
    Blogs and Vlogsp. 49
6Social Media Best Practicesp. 55
    Social Media Policiesp. 56
    Pace bookp. 59
    Twitterp. 61
    YouTubep. 63
    Instagramp. 64
    Pinterestp. 65
    Linked Inp. 66
    Google+p. 67
    Social Media Team Approachp. 67
7Other New Technologies: Video, QR Codes, and Morep. 69
    Videop. 69
    Livestreaming Videop. 72
    Webinarsp. 72
    Podcastsp. 74
    Quick Response (QR) Codesp. 75
    Document Sharingp. 75
    Hashtagsp. 76
8Advocacy and Fundraisingp. 79
    Crowd Fundingp. 81
    Text to Givep. 82
    Website Donationsp. 82
    Increasing Donations with Social Mediap. 83
    Direct Mailp. 83
    Community Partnershipsp. 84
    Sponsorshipsp. 85
9Toolbox Tidbitsp. 89
    Marketing Language Cachep. 89
    Telling Your Storyp. 93
    Writing Micro-contentp. 96
    When to Say Goodbyep. 97
10Final Thoughtsp. 99
Appendixp. 103
Glossaryp. 109
Suggested Reading and Resourcesp. 111
Indexp. 117
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