Veteran library marketer Watson-Lakamp provides a concise, practical introduction to marketing and public relations that is packed with tips and suggestions. Although it can be read in its entirety, the book is organized to allow library marketers to dive right in if the situation requires it. After a brief introductory chapter on Getting Your Library in Order, which covers branding, conducting a communications audit, writing a marketing plan, and doing market research, the remaining chapters are organized by activity or format and provide an overview of what it is, why you might use it at your library, and how you might implement it and assess the results. Bulleted lists and Moxie Tip boxes abound and further allow the busy marketer to glean quick tips on the go. In this way, Watson-Lakamp manages to cover a lot of ground in not much more than 100 pages. To be sure, the book presents marketing in very broad strokes, and she draws heavily from her personal experience. However, each chapter includes a list of references, and there is an extensive suggested-reading section that includes URLs for useful resources. One particularly noteworthy chapter, Everyone Is in Marketing, focuses on the idea that because effective marketing strategies by necessity involve the whole staff, it's important to make sure that everyone is on the same page. Watson-Lakamp provides practical strategies for creating an internal marketing plan, getting staff buy-in and support of marketing initiatives, and enlisting them as marketing deputies. For library marketers who are getting started with social media, the book devotes a chapter to describing the various platforms and how they might be used, along with a second chapter on social-media best practices, both general and platform-specific. This handbook has much to offer marketing staff from any type of library who are looking for marketing strategies they can apply right away.--Harmon, Lindsay Copyright 2015 Booklist