Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches / Paula Watson-Lakamp.
One thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having fun.
Record details
- ISBN: 9781610698931
- ISBN: 1610698932
- Physical Description: xii, 120 pages ; 26 cm
- Publisher: Santa Barbara, California ; Libraries Unlimited, An Imprint of ABC-CLIO, LLC, [2015]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 111-115) and index. |
Formatted Contents Note: | Getting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts. |
Search for related items by subject
Subject: | Libraries > Marketing. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show All Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | Z 716.3 .W38 2015 | 30775305543507 | General Collection | Available | - |
Marketing Moxie for Librarians : Fresh Ideas, Proven Techniques, and Innovative Approaches
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Table of Contents
Marketing Moxie for Librarians : Fresh Ideas, Proven Techniques, and Innovative Approaches
Section | Section Description | Page Number |
---|---|---|
Acknowledgments | p. ix | |
Introduction | p. xi | |
1 | Getting Your Library in Order | p. 1 |
Branding-Your Library's Image | p. 1 | |
Mission/Vision | p. 2 | |
Logo | p. 2 | |
Communications Audit | p. 4 | |
Strategy or Marketing Plan | p. 6 | |
Surveys | p. 13 | |
Focus Groups | p. 14 | |
Other Ways to Gain Insight | p. 15 | |
Meeting Your Customers | p. 16 | |
2 | Everyone Is in Marketing | p. 19 |
Staff Empowerment | p. 19 | |
Developing Organizational Identity | p. 22 | |
Staff as Your Marketing Deputies | p. 22 | |
Staff Engagement and Internal Communication | p. 23 | |
Word of Mouth Marketing (WOMM) | p. 24 | |
3 | Promoting Events and Programs | p. 27 |
Walk the Talk | p. 27 | |
Getting Media Attention | p. 31 | |
Program Feedback | p. 33 | |
4 | New Twists on Traditional Techniques | p. 35 |
Posters, Handouts, and Signage | p. 35 | |
Displays | p. 37 | |
Merchandise | p. 38 | |
Everyone Loves a Parade | p. 39 | |
Contests | p. 40 | |
5 | Gel Social with Your Library | p. 43 |
Social Media and Relationship Marketing | p. 43 | |
eNewsletters | p. 44 | |
Getting Organized | p. 46 | |
Blogs and Vlogs | p. 49 | |
6 | Social Media Best Practices | p. 55 |
Social Media Policies | p. 56 | |
Pace book | p. 59 | |
p. 61 | ||
YouTube | p. 63 | |
p. 64 | ||
p. 65 | ||
Linked In | p. 66 | |
Google+ | p. 67 | |
Social Media Team Approach | p. 67 | |
7 | Other New Technologies: Video, QR Codes, and More | p. 69 |
Video | p. 69 | |
Livestreaming Video | p. 72 | |
Webinars | p. 72 | |
Podcasts | p. 74 | |
Quick Response (QR) Codes | p. 75 | |
Document Sharing | p. 75 | |
Hashtags | p. 76 | |
8 | Advocacy and Fundraising | p. 79 |
Crowd Funding | p. 81 | |
Text to Give | p. 82 | |
Website Donations | p. 82 | |
Increasing Donations with Social Media | p. 83 | |
Direct Mail | p. 83 | |
Community Partnerships | p. 84 | |
Sponsorships | p. 85 | |
9 | Toolbox Tidbits | p. 89 |
Marketing Language Cache | p. 89 | |
Telling Your Story | p. 93 | |
Writing Micro-content | p. 96 | |
When to Say Goodbye | p. 97 | |
10 | Final Thoughts | p. 99 |
Appendix | p. 103 | |
Glossary | p. 109 | |
Suggested Reading and Resources | p. 111 | |
Index | p. 117 |