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Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches Cover Image Book Book

Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches / Paula Watson-Lakamp.

Watson-Lakamp, Paula. (Author).

Summary:

One thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having fun.

Record details

  • ISBN: 9781610698931
  • ISBN: 1610698932
  • Physical Description: xii, 120 pages ; 26 cm
  • Publisher: Santa Barbara, California ; Libraries Unlimited, An Imprint of ABC-CLIO, LLC, [2015]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 111-115) and index.
Formatted Contents Note:
Getting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts.

Search for related items by subject

Subject: Libraries > Marketing.

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Holds

  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library Z 716.3 .W38 2015 30775305543507 General Collection Available -
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035 . ‡a(OCoLC)895731346
037 . ‡bLibraries Unltd Inc, C/O Abc-Clio Po Box 1911, Santa Barbara, CA, USA, 93116 ‡nSAN 857-7099
042 . ‡apcc
05000. ‡aZ716.3 ‡b.W38 2015
060 4. ‡aZ 716.3
08200. ‡a021.7 ‡223
049 . ‡aET8A ‡c1
1001 . ‡aWatson-Lakamp, Paula.
24510. ‡aMarketing moxie for librarians : ‡bfresh ideas, proven techniques, and innovative approaches / ‡cPaula Watson-Lakamp.
264 1. ‡aSanta Barbara, California ; ‡aDenver, Colorado1 : ‡bLibraries Unlimited, An Imprint of ABC-CLIO, LLC, ‡c[2015]
300 . ‡axii, 120 pages ; ‡c26 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
504 . ‡aIncludes bibliographical references (pages 111-115) and index.
520 . ‡aOne thing all libraries have in common is their mission to bring information to the masses. To be relevant in this new technological age, you must ramp up your marketing by thinking like a business. You need to identify your patrons and what keeps them coming back, as well as discovering ways to get more of them. Watson-Lakamp shows you how to set up a marketing plan-- without panicking. And maybe even while having fun.
5050 . ‡aGetting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts.
650 0. ‡aLibraries ‡xMarketing.
938 . ‡aBrodart ‡bBROD ‡n111651719
938 . ‡aBaker and Taylor ‡bBTCP ‡nBK0016058630
938 . ‡aCoutts Information Services ‡bCOUT ‡n30131386
938 . ‡aYBP Library Services ‡bYANK ‡n12162790
994 . ‡aC0 ‡bET8
905 . ‡u150792
901 . ‡aocn895731346 ‡bOCoLC ‡c47894 ‡tbiblio ‡soclc

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