Smarketing : how to achieve competitive advantage through blended sales and marketing

Hughes, Tim 1965- (Author). Gray, Adam (Business writer), (author.). Whicher, Hugo, (author.).

Summary: Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.

Record details

ISBN: 9780749483586
ISBN: 074948358X
Physical Description: print
xvii, 229 pages : illustrations ; 24 cm
Publisher: London, United Kingdom ; New York, NY, USA : Kogan Page Limited, 2019.
Copyright: ©2019

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Introduction -- Why marketing in its current form is dead -- Why sales in its current form is dead -- So where are customers today? -- Sales and marketing departments of the future -- Preparing for smarketing in your company -- How do you implement a smarketing transformation? -- Challenges of smarketing and how to overcome them -- Measurement, reporting and governance -- Practical tools to support your smarketing programme -- Account-based marketing : a new way to organize sales -- Conclusion.