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| 02513cam a2200445 i 4500 |
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001 | 47006 |
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003 | KCCL |
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005 | 20180619010524.0 |
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008 | 170928s2018 nyua b 001 0 eng |
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010 | | . |
‡a 2017038847 |
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035 | | . |
‡a(OCoLC)on1004842864 |
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040 | | . |
‡aDLC
‡beng
‡erda
‡cDLC
‡dYDX
‡dDLC
‡dOCLCF
‡dOCLCO
‡dOCLCQ
‡dBDX
‡dHHO
‡dOJ4
‡dMNE
‡dCLE
‡dYDX
‡dOCLCO
‡dET8 |
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020 | | . |
‡a9780814439272
‡qhardcover |
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020 | | . |
‡a0814439276
‡qhardcover |
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029 | 1 | . |
‡aNLGGC
‡b416966292 |
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035 | | . |
‡a(OCoLC)1004842864 |
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042 | | . |
‡apcc |
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050 | 0 | 0. |
‡aHF5415.332.Y66
‡bF758 2018 |
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082 | 0 | 0. |
‡a658.8/340842
‡223 |
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049 | | . |
‡aET8A
‡c1 |
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100 | 1 | . |
‡aFromm, Jeff. |
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245 | 1 | 0. |
‡aMarketing to Gen Z :
‡bthe rules for reaching this vast and very different generation of influencers /
‡cJeff Fromm, Angie Read. |
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264 | | 1. |
‡aNew York :
‡bAMACOM,
‡c[2018] |
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300 | | . |
‡axxi, 202 pages :
‡billustrations ;
‡c24 cm |
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336 | | . |
‡atext
‡btxt
‡2rdacontent |
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337 | | . |
‡aunmediated
‡bn
‡2rdamedia |
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338 | | . |
‡avolume
‡bnc
‡2rdacarrier |
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504 | | . |
‡aIncludes bibliographical references and index. |
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505 | 0 | . |
‡aWho is Gen Z? -- Mobile and social from birth -- New communication rules -- A matter of influence -- Brand me -- New kids on the shopping block -- Hot brands and cool ideas -- What's next? |
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520 | | . |
‡a"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect with them. Based on original research and in-depth interviews, the book walks you through the new rules of marketing, explaining how to capture the hearts of young people who hate conspicuous ads"--
‡cProvided by publisher. |
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650 | | 0. |
‡aYoung adult consumers
‡xAttitudes. |
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650 | | 0. |
‡aTarget marketing. |
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650 | | 0. |
‡aConsumer behavior. |
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700 | 1 | . |
‡aRead, Angie.
‡eauthor. |
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776 | 0 | 8. |
‡iOnline version:
‡aFromm, Jeff.
‡tMarketing to Gen Z.
‡dNew York : AMACOM, [2018]
‡z9780814439289
‡w(DLC) 2017047235 |
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938 | | . |
‡aYBP Library Services
‡bYANK
‡n14826634 |
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938 | | . |
‡aBrodart
‡bBROD
‡n121421759 |
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994 | | . |
‡aC0
‡bET8 |
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905 | | . |
‡u150792 |
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901 | | . |
‡aon1004842864
‡bOCoLC
‡c47006
‡tbiblio
‡soclc |
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