Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers
Record details
- ISBN: 9780814439272
- ISBN: 0814439276
-
Physical Description:
print
xxi, 202 pages : illustrations ; 24 cm - Publisher: New York : AMACOM, [2018]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Who is Gen Z? -- Mobile and social from birth -- New communication rules -- A matter of influence -- Brand me -- New kids on the shopping block -- Hot brands and cool ideas -- What's next? |
Search for related items by subject
Subject: | Young adult consumers Attitudes Target marketing Consumer behavior |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.332 .Y66 F757 2018 | 30775305535255 | General Collection | Available | - |
Marketing to Gen Z : The Rules for Reaching This Vast--And Very Different--Generation of Influencers
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Table of Contents
Marketing to Gen Z : The Rules for Reaching This Vast--And Very Different--Generation of Influencers
Section | Section Description | Page Number |
---|---|---|
Acknowledgments | p. ix | |
Foreword | p. xiii | |
Introduction | p. xv | |
Methodology | p. xix | |
Chapter 1 | Who Is Gen Z? | p. 1 |
Chapter 2 | Mobile and Social from Birth | p. 23 |
Chapter 3 | New Communication Rules | p. 49 |
Chapter 6 | A Matter of Influence | p. 71 |
Chapter 5 | Brand Me | p. 91 |
Chapter 6 | New Kids on the Shopping Block | p. 111 |
Chapter 7 | Hot Brands and Cool Ideas | p. 129 |
Chapter 8 | What's Next? | p. 165 |
Appendix: Maintain COPPA Compliance | p. 177 | |
Afterword | p. 179 | |
Endnotes | p. 181 |