Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers
Record details
- ISBN: 9780814439272
- ISBN: 0814439276
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Physical Description:
print
xxi, 202 pages : illustrations ; 24 cm - Publisher: New York : AMACOM, [2018]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Who is Gen Z? -- Mobile and social from birth -- New communication rules -- A matter of influence -- Brand me -- New kids on the shopping block -- Hot brands and cool ideas -- What's next? |
Search for related items by subject
Subject: | Young adult consumers Attitudes Target marketing Consumer behavior |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.332 .Y66 F757 2018 | 30775305535255 | General Collection | Available | - |
Marketing to Gen Z : The Rules for Reaching This Vast--And Very Different--Generation of Influencers
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Summary
Marketing to Gen Z : The Rules for Reaching This Vast--And Very Different--Generation of Influencers
You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Businesses will have to learn how to:* Get past the 8-second filter* Avoid blatant advertising and tap influencer marketing* Understand their language and off-beat humor* Offer the shopping experiences they expectMarketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. The time to learn who they are and what they want is NOW.