Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers
Record details
- ISBN: 9780814439272
- ISBN: 0814439276
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Physical Description:
print
xxi, 202 pages : illustrations ; 24 cm - Publisher: New York : AMACOM, [2018]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Who is Gen Z? -- Mobile and social from birth -- New communication rules -- A matter of influence -- Brand me -- New kids on the shopping block -- Hot brands and cool ideas -- What's next? |
Search for related items by subject
Subject: | Young adult consumers Attitudes Target marketing Consumer behavior |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.332 .Y66 F757 2018 | 30775305535255 | General Collection | Available | - |
Marketing to Gen Z : The Rules for Reaching This Vast--And Very Different--Generation of Influencers
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Author Notes
Marketing to Gen Z : The Rules for Reaching This Vast--And Very Different--Generation of Influencers
Jeff Fromm is president of FutureCast, a trends consultancy, as well as contributing writer at Forbes and co-author of Marketing to Millennials . Angie Read is vice president for growth insight for the advertising agency Barkley, and is known as 'Gen Z Mom' based on her blog of the same name."