Book
Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers / Jeff Fromm, Angie Read.
"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect with them. Based on original research and in-depth interviews, the book walks you through the new rules of marketing, explaining how to capture the hearts of young people who hate conspicuous ads"-- Provided by publisher.
Record details
- ISBN: 9780814439272
- ISBN: 0814439276
- Physical Description: xxi, 202 pages : illustrations ; 24 cm
- Publisher: New York : AMACOM, [2018]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Who is Gen Z? -- Mobile and social from birth -- New communication rules -- A matter of influence -- Brand me -- New kids on the shopping block -- Hot brands and cool ideas -- What's next? |
Search for related items by subject
| Subject: | Young adult consumers > Attitudes. Target marketing. Consumer behavior. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 5415.332 .Y66 F757 2018 | 30775305535255 | General Collection | Available | - |
Summary:
"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect with them. Based on original research and in-depth interviews, the book walks you through the new rules of marketing, explaining how to capture the hearts of young people who hate conspicuous ads"--