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The sustainability edge : how to drive top-line growth with triple-bottom-line thinking

Apte, Suhas 1952- (Author). Sheth, Jagdish N., (author.).

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  • 1 of 1 copy available at Kirtland Community College.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HD 62.4 .A68 2016 30775305524614 General Collection Available -

Record details

  • ISBN: 9781442650688
  • ISBN: 1442650680
  • Physical Description: print
    xviii, 244 pages : illustrations ; 24 cm.
  • Publisher: Toronto ; University of Toronto Press, [2016]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages 219-235) and index.
Formatted Contents Note: Foreword / Philip Kotler ; Bob Willard -- Introduction -- Motivating consumers -- Collaborating with customers -- Inspiring employees -- Nurturing suppliers -- Investing In communities -- Attracting investors -- Leveraging media -- Engaging government -- Partnering with NGOs -- Stakeholder Sustainability Audit (SSA) tool.
Summary, etc.: "Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed sustainability in a truly holistic and transformative way. Through an examination of such companies as Walmart, AT & T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission."--
Subject: International business enterprises Management Environmental aspects Case studies
Industrial management Environmental aspects Case studies
Social responsibility of business Case studies
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