Book
Kids and branding in a digital world / Barrie Gunter.
"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators."--Publisher's web site.
Record details
- ISBN: 9781784992453
- ISBN: 1784992453
- ISBN: 9780719097874
- ISBN: 0719097878
- Physical Description: 205 pages ; 24 cm
- Publisher: Manchester : Manchester University Press, 2016.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 164-195) and index. |
| Formatted Contents Note: | What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children. |
Search for related items by subject
| Subject: | Brand name products. Branding (Marketing) Internet advertising and children. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HD 69 .B7 G86 2016 | 30775305520901 | General Collection | Available | - |
| LDR | 03923cam a22006977i 4500 | ||
|---|---|---|---|
| 001 | 45269 | ||
| 003 | KCCL | ||
| 005 | 20170420210444.0 | ||
| 008 | 160315s2016 enk f b 001 0 eng d | ||
| 010 | . | ‡a 2016304510 | |
| 035 | . | ‡a(OCoLC)ocn926672112 | |
| 040 | . | ‡aCDX ‡beng ‡erda ‡cCDX ‡dDLC ‡dUAB ‡dYDXCP ‡dOCLCF ‡dBTCTA ‡dBDX ‡dMOU ‡dOCLCQ ‡dGBVCP ‡dDAC ‡dVP@ ‡dCHVBK ‡dOCLCO ‡dOCLCA ‡dET8 | |
| 019 | . | ‡a907661219 | |
| 020 | . | ‡a9781784992453 ‡q(pbk.) | |
| 020 | . | ‡a1784992453 ‡q(pbk.) | |
| 020 | . | ‡a9780719097874 ‡q(hbk.) | |
| 020 | . | ‡a0719097878 ‡q(hbk.) | |
| 029 | 1 | . | ‡aCHDSB ‡b006444779 |
| 029 | 1 | . | ‡aCHVBK ‡b341339431 |
| 029 | 1 | . | ‡aGBVCP ‡b836335058 |
| 029 | 1 | . | ‡aCHVBK ‡b357973658 |
| 029 | 1 | . | ‡aCHBIS ‡b010587720 |
| 029 | 1 | . | ‡aCHVBK ‡b368963705 |
| 029 | 1 | . | ‡aCHSLU ‡b001252828 |
| 035 | . | ‡a(OCoLC)926672112 ‡z(OCoLC)907661219 | |
| 042 | . | ‡alccopycat | |
| 050 | 0 | 0. | ‡aHD69.B7 ‡bG86 2016 |
| 082 | 0 | 4. | ‡a658.827083 ‡223 |
| 049 | . | ‡aET8A ‡c1 | |
| 100 | 1 | . | ‡aGunter, Barrie. |
| 245 | 1 | 0. | ‡aKids and branding in a digital world / ‡cBarrie Gunter. |
| 264 | 1. | ‡aManchester : ‡bManchester University Press, ‡c2016. | |
| 300 | . | ‡a205 pages ; ‡c24 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references (pages 164-195) and index. | |
| 505 | 0 | . | ‡aWhat is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children. |
| 520 | . | ‡a"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators."--Publisher's web site. | |
| 650 | 0. | ‡aBrand name products. | |
| 650 | 0. | ‡aBranding (Marketing) | |
| 650 | 0. | ‡aInternet advertising and children. | |
| 938 | . | ‡aBrodart ‡bBROD ‡n112566448 | |
| 938 | . | ‡aBaker and Taylor ‡bBTCP ‡nBK0017551097 | |
| 938 | . | ‡aCoutts Information Services ‡bCOUT ‡n31398450 | |
| 938 | . | ‡aYBP Library Services ‡bYANK ‡n12522098 | |
| 938 | . | ‡aYBP Library Services ‡bYANK ‡n12522156 | |
| 994 | . | ‡aC0 ‡bET8 | |
| 905 | . | ‡u191974 | |
| 901 | . | ‡aocn926672112 ‡bOCoLC ‡c45269 ‡tbiblio ‡soclc | |