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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power

Turow, Joseph. (Author).

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  • 1 of 1 copy available at Kirtland Community College.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5415.32 .T876 2017 30775305518558 General Collection Available -

Record details

  • ISBN: 9780300212198
  • ISBN: 0300212194
  • Physical Description: print
    331 pages ; 24 cm
  • Publisher: New Haven : Yale University Press, [2017]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages 277-314) and index.
Formatted Contents Note: A frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?
Summary, etc.: "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."--
Subject: Consumer profiling
Consumer behavior
Marketing Technological innovations
Customer services Technological innovations
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