Book
The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't
Record details
- ISBN: 9781250071552 (hardcover)
- ISBN: 1250071550 (hardcover)
- ISBN: 9781466882690 (e-book)
-
Physical Description:
print
xvii, 268 pages ; 25 cm - Edition: First edition.
- Publisher: New York : St. Martin's Press, 2016.
- Copyright: ©2016
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 245-260) and index. |
| Formatted Contents Note: | Preface: Your story is my passion ; Introduction: Richard Branson, dopamine, and the Kalahari Bushmen -- Part I: Storytellers who ignite our inner fire. What makes your heart sing? ; From T-shirt salesman to mega producer ; Conquering stage fright to sell out Yankee Stadium ; A rock star rediscovers his gift in the backstory of his youth ; Change your story, change your life ; The power in your personal legend ; A coffee king pours his heart into his business ; We're not retailers with a mission, we're missionaries who retail ; If you can't tell it, you can't sell it -- Part II: Storytellers who educate. How a spellbinding storyteller received TED's longest standing ovation ; Turning sewage into drinking water ; What you don't understand can (and does) hurt you ; The $98 pants that launched an empire ; Japan unleashes its best storytellers to win Olympic gold ; A funny look at the most popular TED talk of all time ; Dirt, cigars, and sweaty socks put a marketer on the map ; A burger with a side of story -- Part III: Storytellers who simplify. If something can't be explained on the back of an envelope, it's rubbish ; The Evangelizer in Chief ; A film mogul's granddaughter cooks up her own recipe for success ; The storytelling astronaut wows a TED audience ; "Dude's selling a battery" and still inspires ; An entrepreneur makes Shark Tank history -- Part IV: Storytellers who motivate. Find your fight ; The hospital Steve Jobs would have built ; A hotel mogul turns 12,000 employees into customer service heroes ; A revolutionary idea that took off on the back of a napkin ; When Amy lost her legs, she found her voice ; From Hooters to the C-suite -- a former waitress shares her recipe for success ; Trading Wall Street riches for the promise of a pencil ; The ice bucket challenge melts the hearts of millions ; His finest hour -- 180 words that saved the world -- Part V: Storytellers who launch movements. Great storytellers are made, not born ; Millions of women "lean in" after one woman dares to speak out ; The 60-second story that turned the wine world on its side ; From my heart rather than from a sheet of paper ; Story, story, story -- Conclusion: The storyteller's universe ; The storyteller's toolkit ; The storyteller's secrets at a glance ; The storyteller's checklist. |
Search for related items by subject
| Subject: | Business communication Communication in management Communication in organizations Storytelling Inspiration Persuasion (Psychology) |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 5718 .G35 2016 | 30775305511389 | General Collection | Available | - |
The Storyteller's Secret : From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
Click an element below to view details:
Table of Contents
The Storyteller's Secret : From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
| Section | Section Description | Page Number |
|---|---|---|
| Acknowledgments | p. xi | |
| Preface: Your Story Is My Passion | p. xiii | |
| Introduction: Richard Branson, Dopamine, and the Kalahari Bushmen | p. 1 | |
| Part I | Storytellers Who Ignite Our Inner Fire | p. 9 |
| 1 | What Makes Your Heart Sing? | p. 11 |
| 2 | From T-Shirt Salesman to Mega Producer | p. 18 |
| 3 | Conquering Stage Fright to Sell Out Yankee Stadium | p. 23 |
| 4 | A Rock Star Rediscovers His Gift in the Backstory of His Youth | p. 30 |
| 5 | Change Your Story, Change Your Life | p. 35 |
| 6 | The Power in Your Personal Legend | p. 40 |
| 7 | A Coffee King Pours His Heart into His Business | p. 46 |
| 8 | We're Not Retailers with a Mission, We're Missionaries Who Retail | p. 51 |
| 9 | If You Can't Tell It, You Can't Sell It | p. 56 |
| Part II | Storytellers Who Educate | p. 61 |
| 10 | How a Spellbinding Storyteller Received TED's Longest Standing Ovation | p. 63 |
| 11 | Turning Sewage into Drinking Water | p. 69 |
| 12 | What You Don't Understand Can (and Does) Hurt You | p. 75 |
| 13 | The $98 Pants That Launched an Empire | p. 83 |
| 14 | Japan Unleashes Its Best Storytellers to Win Olympic Gold | p. 87 |
| 15 | A Funny Look at the Most Popular TED Talk of All Time | p. 92 |
| 16 | Dirt, Cigars, and Sweaty Socks Put a Marketer on the Map | p. 98 |
| 17 | A Burger with a Side of Story | p. 103 |
| Part III | Storytellers Who Simplify | p. 109 |
| 18 | If Something Can't Be Explained on the Back of an Envelope, It's Rubbish | p. 111 |
| 19 | The Evangelizer in Chief | p. 115 |
| 20 | A Film Mogul's Granddaughter Cooks Up Her Own Recipe for Success | p. 119 |
| 21 | The Storytelling Astronaut Wows a TED Audience | p. 124 |
| 22 | "Dude's Selling a Battery" and Still Inspires | p. 132 |
| 23 | An Entrepreneur Makes Shark Tank History | p. 138 |
| Part IV | Storytellers Who Motivate | p. 143 |
| 24 | Find Your Fight | p. 145 |
| 25 | The Hospital Steve Jobs Would Have Built | p. 151 |
| 26 | A Hotel Mogul Turns 12,000 Employees into Customer Service Heroes | p. 159 |
| 27 | A Revolutionary Idea That Took Off on the Back of a Napkin | p. 164 |
| 28 | When Amy Lost Her Legs, She Found Her Voice | p. 170 |
| 29 | From Hooters to the C-Suite-A Former Waitress Shares Her Recipe for Success | p. 176 |
| 30 | Trading Wall Street Riches for the Promise of a Pencil | p. 181 |
| 31 | The Ice Bucket Challenge Melts the Hearts of Millions | p. 186 |
| 32 | His Finest Hour-180 Words That Saved the World | p. 193 |
| Part V | Storytellers Who Launch Movements | p. 199 |
| 33 | Great Storytellers Are Made, Not Born | p. 201 |
| 34 | Millions of Women "Lean In" After One Woman Dares to Speak Out | p. 208 |
| 35 | The 60-Second Story That Turned the Wine World on Its Side | p. 214 |
| 36 | From My Heart Rather Than from a Sheet of Paper | p. 220 |
| 37 | Story, Story, Story | p. 225 |
| Conclusion: The Storyteller's Universe | p. 230 | |
| The Storyteller's Toolkit | p. 233 | |
| The Storyteller's Secrets at a Glance | p. 235 | |
| The Storyteller's Checklist | p. 237 | |
| Notes | p. 245 | |
| Index | p. 261 |
Descriptive content provided by Syndetics™, a ProQuest® service.
Click here for Terms of Use.
Click here for Terms of Use.
