The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't / Carmine Gallo.
Internationally bestselling author Carmine Gallo reveals the secrets to telling powerful, inspiring, and game-changing stories that will help you achieve any goal. --Publisher
Record details
- ISBN: 9781250071552 (hardcover)
- ISBN: 1250071550 (hardcover)
- Physical Description: xvii, 268 pages ; 25 cm
- Edition: First edition.
- Publisher: New York : St. Martin's Press, 2016.
- Copyright: ©2016
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 245-260) and index. |
Formatted Contents Note: | Preface: Your story is my passion ; Introduction: Richard Branson, dopamine, and the Kalahari Bushmen -- Part I: Storytellers who ignite our inner fire. What makes your heart sing? ; From T-shirt salesman to mega producer ; Conquering stage fright to sell out Yankee Stadium ; A rock star rediscovers his gift in the backstory of his youth ; Change your story, change your life ; The power in your personal legend ; A coffee king pours his heart into his business ; We're not retailers with a mission, we're missionaries who retail ; If you can't tell it, you can't sell it -- Part II: Storytellers who educate. How a spellbinding storyteller received TED's longest standing ovation ; Turning sewage into drinking water ; What you don't understand can (and does) hurt you ; The $98 pants that launched an empire ; Japan unleashes its best storytellers to win Olympic gold ; A funny look at the most popular TED talk of all time ; Dirt, cigars, and sweaty socks put a marketer on the map ; A burger with a side of story -- Part III: Storytellers who simplify. If something can't be explained on the back of an envelope, it's rubbish ; The Evangelizer in Chief ; A film mogul's granddaughter cooks up her own recipe for success ; The storytelling astronaut wows a TED audience ; "Dude's selling a battery" and still inspires ; An entrepreneur makes Shark Tank history -- Part IV: Storytellers who motivate. Find your fight ; The hospital Steve Jobs would have built ; A hotel mogul turns 12,000 employees into customer service heroes ; A revolutionary idea that took off on the back of a napkin ; When Amy lost her legs, she found her voice ; From Hooters to the C-suite -- a former waitress shares her recipe for success ; Trading Wall Street riches for the promise of a pencil ; The ice bucket challenge melts the hearts of millions ; His finest hour -- 180 words that saved the world -- Part V: Storytellers who launch movements. Great storytellers are made, not born ; Millions of women "lean in" after one woman dares to speak out ; The 60-second story that turned the wine world on its side ; From my heart rather than from a sheet of paper ; Story, story, story -- Conclusion: The storyteller's universe ; The storyteller's toolkit ; The storyteller's secrets at a glance ; The storyteller's checklist. |
Search for related items by subject
Subject: | Business communication. Communication in management. Communication in organizations. Storytelling. Inspiration. Persuasion (Psychology) |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Kirtland Community College Library | HF 5718 .G35 2016 | 30775305511389 | General Collection | Available | - |
LDR | 04473cam a2200565 i 4500 | ||
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100 | 1 | . | ‡aGallo, Carmine. |
245 | 1 | 4. | ‡aThe storyteller's secret : ‡bfrom TED speakers to business legends, why some ideas catch on and others don't / ‡cCarmine Gallo. |
250 | . | ‡aFirst edition. | |
264 | 1. | ‡aNew York : ‡bSt. Martin's Press, ‡c2016. | |
264 | 4. | ‡c©2016 | |
300 | . | ‡axvii, 268 pages ; ‡c25 cm | |
336 | . | ‡atext ‡2rdacontent | |
337 | . | ‡aunmediated ‡2rdamedia | |
338 | . | ‡avolume ‡2rdacarrier | |
504 | . | ‡aIncludes bibliographical references (pages 245-260) and index. | |
505 | 0 | . | ‡aPreface: Your story is my passion ; Introduction: Richard Branson, dopamine, and the Kalahari Bushmen -- Part I: Storytellers who ignite our inner fire. What makes your heart sing? ; From T-shirt salesman to mega producer ; Conquering stage fright to sell out Yankee Stadium ; A rock star rediscovers his gift in the backstory of his youth ; Change your story, change your life ; The power in your personal legend ; A coffee king pours his heart into his business ; We're not retailers with a mission, we're missionaries who retail ; If you can't tell it, you can't sell it -- Part II: Storytellers who educate. How a spellbinding storyteller received TED's longest standing ovation ; Turning sewage into drinking water ; What you don't understand can (and does) hurt you ; The $98 pants that launched an empire ; Japan unleashes its best storytellers to win Olympic gold ; A funny look at the most popular TED talk of all time ; Dirt, cigars, and sweaty socks put a marketer on the map ; A burger with a side of story -- Part III: Storytellers who simplify. If something can't be explained on the back of an envelope, it's rubbish ; The Evangelizer in Chief ; A film mogul's granddaughter cooks up her own recipe for success ; The storytelling astronaut wows a TED audience ; "Dude's selling a battery" and still inspires ; An entrepreneur makes Shark Tank history -- Part IV: Storytellers who motivate. Find your fight ; The hospital Steve Jobs would have built ; A hotel mogul turns 12,000 employees into customer service heroes ; A revolutionary idea that took off on the back of a napkin ; When Amy lost her legs, she found her voice ; From Hooters to the C-suite -- a former waitress shares her recipe for success ; Trading Wall Street riches for the promise of a pencil ; The ice bucket challenge melts the hearts of millions ; His finest hour -- 180 words that saved the world -- Part V: Storytellers who launch movements. Great storytellers are made, not born ; Millions of women "lean in" after one woman dares to speak out ; The 60-second story that turned the wine world on its side ; From my heart rather than from a sheet of paper ; Story, story, story -- Conclusion: The storyteller's universe ; The storyteller's toolkit ; The storyteller's secrets at a glance ; The storyteller's checklist. |
520 | . | ‡aInternationally bestselling author Carmine Gallo reveals the secrets to telling powerful, inspiring, and game-changing stories that will help you achieve any goal. --Publisher | |
650 | 0. | ‡aBusiness communication. | |
650 | 0. | ‡aCommunication in management. | |
650 | 0. | ‡aCommunication in organizations. | |
650 | 0. | ‡aStorytelling. | |
650 | 0. | ‡aInspiration. | |
650 | 0. | ‡aPersuasion (Psychology) | |
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