[brief] : make a bigger impact by saying less
Record details
- ISBN: 1118704967 (hardback)
- ISBN: 9781118704967 (hardback)
- ISBN: 9781118705285 (ebook)
- ISBN: 9781118705568 (ebook)
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Physical Description:
print
xix, 234 pages : illustrations ; 24 cm - Publisher: Hoboken : Wiley, [2014]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 219-223) and index. |
Formatted Contents Note: | Machine generated g clear and conciseThe only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.So, throw them a lifeline and be brief.Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief. -- |
Search for related items by subject
Subject: | Business communication |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5718 .M336 2014 | 30775305512189 | General Collection | Available | - |
Brief : Make a Bigger Impact by Saying Less
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Author Notes
Brief : Make a Bigger Impact by Saying Less
JOSEPH McCORMACK is the founder and CEO of Sheffield Marketing Partners. Sheffield specializes in message and narrative development, and also provides video production and marketing communications services to help package stories to suit the right audiences. Joe has more than 20 years of experience as a senior marketing executive helping companies develop strategic communications that make them stand apart in a challenging marketplace.