Book
Provocateur : images of women and minorities in advertising
Record details
- ISBN: 9781442217201
- ISBN: 1442217200
- ISBN: 9781442217218
- ISBN: 1442217219
- ISBN: 9781442217225
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Physical Description:
print
xiii, 237 pages : illustrations ; 26 cm - Edition: Fourth edition.
- Publisher: Lanham, Maryland : Rowman & Littlefield, [2016]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 217--232) and index. |
| Formatted Contents Note: | Representations, multiculturalism, and mass media -- Visual attraction, body display, and advertising -- Gay and lesbian advertising -- Constructed bodies, deconstructing gender : sexism in advertising -- Aggression and violence in mass media -- Symbolic racism in advertising -- Ethnic marketing -- Speed and visual fragments: toward postmodern consciousness. |
Search for related items by subject
| Subject: | Advertising Social aspects Minorities in advertising Women in advertising |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 5823 .C678 2016 | 30775305503527 | General Collection | Available | - |
Provocateur : Images of Women and Minorities in Advertising
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Summary
Provocateur : Images of Women and Minorities in Advertising
In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area--the ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation of women, ethnic minorities, children, and anyone who is qualified as "other" in society. Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more. This edition is ideal for sociology, communication, and gender and ethnic studies courses as well as for use as go-to reference.
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