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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5438.8 .P75 S54 2015 30775305503345 General Collection Available -

Record details

  • ISBN: 9781491919019
  • ISBN: 1491919019
  • Physical Description: print
    regular print
    286 pages : illustrations (some color) ; 23 cm
  • Edition: First edition.
  • Publisher: Beijing ; O'Reilly, 2015.

Content descriptions

Formatted Contents Note: Think badass -- The user journey -- Science of badass -- Building skills -- Perceptual exposure -- Remove blocks -- Progress + payoffs -- Design -- Reduce cognitive leaks -- Escape the brain's spam filter.
Summary, etc.: The answers to what makes a sustainable bestseller aren't in the successful product. The answers are in the successful product's users. It's not the product success that matters most, it's the successful results of those who use it. Repeatedly. Consistently. Sustainably. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. And some of those answers are surprising, counterintuitive, but can be implemented by anyone at any stage in a product's development. Even if you can't improve your product, you can still improve your user's experience by designing for what happens after they use it. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact.
Subject: Selling Psychological aspects
Commercial products Marketing
Consumers Psychology
User-centered system design
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