Soda politics : taking on big soda (and winning)
Record details
- ISBN: 9780190263430 (hardback : alk. paper)
- ISBN: 0190263431 (hardback : alk. paper)
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Physical Description:
print
xii, 508 pages : illustrations ; 25 cm - Publisher: Oxford [UK] : Oxford University Press, [2015]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 429-483) and index. |
Formatted Contents Note: | What is soda? Why advocacy is needed -- Sodas and health -- The soda industry and how it works -- Targeting children -- Targeting minorities and the poor -- "Softball" marketing tactics: recruiting allies, co-opting critics -- More "softball" tactics: mitigating environmental damage -- "Hardball" tactics: defending turf, attacking critics -- Advocacy: soda caps, taxes, and more. |
Search for related items by subject
Subject: | Carbonated beverages Consumer protection Carbonated Beverages Consumer Advocacy Dietary Sucrose adverse effects Food Industry Marketing Politics |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | TP 630 .N47 2015 | 30775305502685 | General Collection | Available | - |