Influence : the psychology of persuasion / Robert B. Cialdini.
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
Record details
- ISBN: 9780061241895
- ISBN: 006124189X
- Physical Description: xiv, 320 pages : illustrations ; 24 cm
- Edition: Rev. ed.
- Publisher: New York : Collins Business, 2007, ©1994.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 293-309) and index. |
Formatted Contents Note: | Weapons of influence -- Reciprocation: The old give and take... and take -- Commitment and consistency: Hobgoblins of the mind -- Social proof: Truths are us -- Liking: The friendly thief -- Authoity: Directed deference -- Scarcity: The rule of the few -- Epilogue: Instant influence. |
Search for related items by subject
Subject: | Influence (Psychology) Persuasion (Psychology) Compliance. |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | BF 774 .C53 2007 | 30775305502768 | General Collection | Available | - |