Say it with data : a concise guide to making your case and getting results

Summary: Being a frontline advocate requires vision, a deep understanding of the workings of the library, and a plan of relationship building and communication. Any advocacy effort will be unsuccessful without data and statistics. Data that speaks to your point is difficult to refute, and being prepared with easily accessible data lends greater authority to you and your message.

Record details

ISBN: 9780838911945 (alk. paper)
ISBN: 0838911943 (alk. paper)
ISBN: 9780838996850 (PDF)
ISBN: 083899685X (PDF)
Physical Description: print
xiii, 132 pages : illustrations ; 23 cm
Publisher: Chicago : ALA Editions, an imprint of the American Library Association, 2014.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Determining need, message, and audience -- Secrets of effective communication -- Working with the power of statistics -- Methods of measurement : surveys -- Methods of measurement : focus groups -- Presenting data to get results.

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Subject:

Communication in library administration
Library statistics
Libraries Marketing
Libraries Evaluation Statistical methods
Library use studies
Library surveys

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Location	Call Number / Copy Notes	Barcode	Shelving Location	Status	Due Date
Kirtland Community College Library	Z 678 .D36 2014	30775305485345	General Collection	Available	-

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Kirtland Community College Library

Z 678 .D36 2014

30775305485345

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