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Driving Honda : inside the world's most innovative car company

Available copies

  • 1 of 1 copy available at Kirtland Community College.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HD 9710 .U5 A457 2014 30775305484728 General Collection Available -

Record details

  • ISBN: 9781591844730 (hardback)
  • ISBN: 1591844738 (hardback)
  • Physical Description: print
    viii, 309 pages ; 24 cm
  • Publisher: New York : Portfolio, [2014]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages 289-297) and index.
Formatted Contents Note: The Honda difference -- The smell of oil -- Principle #1 : embrace paradox -- Principle #2 : real place, real part, real knowledge -- Principle #3 : respect individualism -- A uniquely Honda factory -- Honda's innovation machine -- An uncommon supply chain -- The local multinational -- A manufacturing manifesto.
Summary, etc.: " A journalist's inside look at what makes Honda the most consistently innovative and effective automaker. In recent years Toyota has received more than its fair share of attention for its "lean" manufacturing model, its sales triumphs, and its infamous recalls. But when it comes to consistent excellence, archrival Honda is more admirable, and more interesting. Award-winning journalist Jeffrey Rothfeder digs deep into Honda's culture, management, and global strategy to find what makes the company tick. He offers a behind-the-scenes look at its revolutionary factory in Lincoln, Alabama, a paradigm of Honda's unique flexible manufacturing system. At Lincoln, several different types of cars can be produced on a single assembly line any given hour, and the compact plant manufactures up to 300,000 vehicles and engines a year, making it one of the world's most productive. Drawing on access to dozens of highlevel Honda executives, Rothfeder identifies the three core principles that every Honda employee shares, and shows how the company's flexible manufacturing model, unique supply chain management techniques, and unorthodox (and contentious) daily brainstorming meetings are just a few keys to its success. Rothfeder makes a convincing case that Honda should serve as the model for a manufacturing rebirth in America. "--
Subject: American Honda Motor Company.
Automobile industry and trade United States Management
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