Protect your trademark, protect your business. Trademarks -- the names and symbols that identify your business, brand, and products in the marketplace -- are important assets that you need to choose carefully and vigilantly defend. Using the information in this all-in-one reference, you'll learn how to protect: - business names - product names - product packaging - logos - slogans - domain names - anything that identifies your company, product, or service Trademark nbsp;provides you with the plain-English explanations and step-by-step instructions you need to navigate the requirements of the U.S. Patent & Trademark Office (USPTO) and successfully register your unique mark. Learn how to: - choose marks that competitors can't copy - search for existing marks that might conflict with yours - register a name or other mark with the USPTO - protect and maintain your marks' legal strength - keep your mark safe from infringement - understand and resolve trademark disputes outside the courtroom This edition ofnbsp; Trademarknbsp; provides the most current information on trademark statutes and case law, and the latest registration processes, including online registration. Plus, you'll get a fully up-to-date glossary of trademark terms and FAQs fromnbsp; Dear Rich , co-author Richard Stim's popular intellectual property blog. nbsp;