Understanding digital marketing : marketing strategies for engaging the digital generation
Record details
- ISBN: 9780749471026 (paperback)
- ISBN: 0749471026 (paperback)
- ISBN: 9780749471033 (ebook)
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Physical Description:
print
xx, 409 pages : illustrations ; 23 cm - Edition: Third edition.
- Publisher: London ; Philadelphia : Kogan Page, [2014]
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | Machine generated contents note: 01. So ... you want to go digital??? -- In the beginning ... -- The changing face of advertising -- The technology behind digital marketing -- Enough technology ... let's talk about people -- Case study: Harley-Davidson -- 02.@first ... think! -- Why you need a digital marketing strategy -- Your business and digital marketing -- Defining your digital marketing strategy -- Understanding the digital consumer -- Mind your Ps -- Eyes on the prize -- Bringing it all together -- Case study: MercadoLibre -- 03. Then build your channel -- Your website -- the hub of your digital marketing world -- Building an effective website -- The main steps of building your website -- Before you start -- Case study: Alpharooms -- Choosing your domain name -- Hosting -- your website's home on the internet -- How to choose a web designer/developer -- Arranging your information -- Writing effective web content -- Case study: Hg2 -- 04. Is it working? -- Owned, paid and earned. |
Search for related items by subject
Subject: | Internet marketing Social media Strategic planning Marketing Management |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.1265 .R93 2014 | 30775305483415 | General Collection | Available | - |
Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
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Summary
Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.