A social strategy : how we profit from social media
Record details
- ISBN: 9780691153391 (alk. paper)
- ISBN: 0691153396 (alk. paper)
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Physical Description:
print
xii, 275 pages : illustrations ; 24 cm - Publisher: Princeton, New Jersey : Princeton University Press, [2014]
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 259-266) and index. |
Formatted Contents Note: | The arc of the book -- Social failures and social solutions -- "Meet" solutions : eHarmony and Okcupid -- "Meet" solution : Twitter -- "Friend" solutions : Facebook and mixi -- "Meet" and "friend" solutions : LinkedIn & Friendster -- "Meet" and "friend" solution : MySpace -- Social strategies -- Social strategy at Zynga -- Social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions. |
Search for related items by subject
Subject: | Internet marketing Social media Economic aspects Online social networks Economic aspects |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.1265 .P57 2014 | 30775305480700 | General Collection | Available | - |
A Social Strategy : How We Profit from Social Media
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Table of Contents
A Social Strategy : How We Profit from Social Media
Section | Section Description | Page Number |
---|---|---|
Preface | p. vii | |
1 | The Arc of the Book | p. 1 |
2 | Social Failures and Social Solutions | p. 9 |
3 | "Meet" Solutions: eHarmony and OkCupid | p. 25 |
4 | "Meet" Solution: Twitter | p. 49 |
5 | "Friend" Solutions: Facebook and mixi | p. 68 |
6 | "Meet" and "Friend" Solutions: Linkedln and Friendster | p. 90 |
7 | "Meet" and "Friend" Solution: MySpace | p. 120 |
8 | Social Strategies | p. 137 |
9 | Social Strategy at Zynga | p. 151 |
10 | Social Strategy at Yelp | p. 170 |
11 | Social Strategy at American Express | p. 184 |
12 | Social Strategy at Nike | p. 205 |
13 | Building Social Strategy at XCard and Harvard Business Review | p. 220 |
14 | Conclusions | p. 249 |
Acknowledgments | p. 257 | |
Notes | p. 259 | |
References | p. 263 | |
Index | p. 267 |