Catalog

Record Details

Catalog Search



Pink globalization : Hello Kitty's trek across the ... Read More

Available copies

  • 1 of 1 copy available at Kirtland Community College.

Current holds

0 current holds with 1 total copy.

Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 3826.5 .Y36 2013 30775305465255 General Collection Available -

Record details

  • ISBN: 9780822353515 (cloth : alk. paper)
  • ISBN: 0822353512 (cloth : alk. paper)
  • ISBN: 9780822353638 (pbk. : alk. paper)
  • ISBN: 0822353636 (pbk. : alk. paper)
  • Physical Description: xiv, 322 pages : illustrations 24 cm
  • Publisher: Durham : Duke University Press, 2013.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Preface : grabbing the cat by its tail, or how the ... Read More
Summary, etc.:
"In Pink Globalization, Christine R. Yano examines ... Read More
Subject: Hello Kitty (Fictitious character)
Japan > Commerce.
Exports > Japan.
Character merchandising.
Globalization.
LDR 03908cam a2200589 i 4500
00139278
003KCCL
00520140414131319.0
008130208s2013 ncua b 001 0 eng c
010 . ‡a 2013005285
035 . ‡a(OCoLC)ocn813540813
040 . ‡aNcD/DLC ‡beng ‡erda ‡cPUL ‡dNDD ‡dDLC ‡dYDXCP ‡dBTCTA ‡dBDX ‡dOCLCO ‡dUKMGB ‡dBWX ‡dCDX ‡dNGU ‡dSTF ‡dZCU ‡dYBM ‡dZLM ‡dOCLCF ‡dET8
0167 . ‡a016284411 ‡2Uk
019 . ‡a813540814 ‡a840885716
020 . ‡a9780822353515 (cloth : alk. paper)
020 . ‡a0822353512 (cloth : alk. paper)
020 . ‡a9780822353638 (pbk. : alk. paper)
020 . ‡a0822353636 (pbk. : alk. paper)
0291 . ‡aNZ1 ‡b14835214
0291 . ‡aNLGGC ‡b357156250
035 . ‡a(OCoLC)813540813 ‡z(OCoLC)813540814 ‡z(OCoLC)840885716
042 . ‡apcc
043 . ‡aa-ja---
05000. ‡aHF3826.5 ‡b.Y36 2013
08200. ‡a306.3 ‡223
049 . ‡aET8A ‡c1
1001 . ‡aYano, Christine Reiko.
24510. ‡aPink globalization : ‡bHello Kitty's trek across the Pacific / ‡cChristine R. Yano.
260 1. ‡aDurham : ‡bDuke University Press, ‡c2013.
300 . ‡axiv, 322 pages : ‡billustrations ‡c24 cm
336 . ‡atext ‡2rdacontent
337 . ‡aunmediated ‡2rdamedia
338 . ‡avolume ‡2rdacarrier
504 . ‡aIncludes bibliographical references and index.
5050 . ‡aPreface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty--Japan--global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty: strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty: serious art in surprising places -- Japan's cute-cool as global wink.
520 . ‡a"In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization--the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures." -- Publisher's description.
650 0. ‡aHello Kitty (Fictitious character)
651 0. ‡aJapan ‡xCommerce.
650 0. ‡aExports ‡zJapan.
650 0. ‡aCharacter merchandising.
650 0. ‡aGlobalization.
938 . ‡aBaker and Taylor ‡bBTCP ‡nBK0012352102
938 . ‡aBrodart ‡bBROD ‡n103588760
938 . ‡aBlackwell Book Service ‡bBBUS ‡n9851800
938 . ‡aCoutts Information Services ‡bCOUT ‡n23530689
938 . ‡aYBP Library Services ‡bYANK ‡n9851801
994 . ‡aC0 ‡bET8
901 . ‡aocn813540813 ‡bOCoLC ‡c39278 ‡tbiblio ‡soclc

Additional Resources