Customer sense : how the 5 senses influence buying behavior
Record details
- ISBN: 9780230341739 (alk. paper)
- ISBN: 023034173X (alk. paper)
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Physical Description:
print
xiii, 185 p. : ill. (some col.) ; 24 cm. - Edition: 1st ed.
- Publisher: New York, NY : Palgrave Macmillan, 2013.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Introduction: What is sensory marketing? -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion. |
Search for related items by subject
Subject: | Marketing Psychological aspects Consumer behavior Senses and sensation |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415 .K757 2013 | 30775305465024 | General Collection | Available | - |
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