Marketing to millennials : reach the largest and most influential generation of consumers ever
Record details
- ISBN: 9780814433225 (hardcover)
- ISBN: 0814433227 (hardcover)
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Physical Description:
print
xix, 202 pages : illustrations ; 24 cm - Publisher: New York : AMACOM, American Management Association, [2013]
- Copyright: �2013
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 179-191) and index. |
Formatted Contents Note: | Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you. |
Search for related items by subject
Subject: | Young adult consumers Attitudes Generation Y Attitudes Target marketing Consumer behavior |
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Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5415.332 .Y66 F76 2013 | 30775305465081 | General Collection | Available | - |