Yes! 50 scientifically proven ways to be persuasive
Record details
- ISBN: 1416576142 (pbk.)
- ISBN: 9781416576143 (pbk.)
- ISBN: 9781416570967 (hbk.)
- ISBN: 1416570969 (hbk.)
- ISBN: 9781416571124
- ISBN: 1416571124
-
Physical Description:
print
xii, 258 p. ; 21 cm. - Edition: 1st Free Press Trade pbk. ed.
- Publisher: New York : Free Press, 2010.
Content descriptions
General Note: | Originally published, 2008. |
Bibliography, etc. Note: | Includes bibliographical references (p. 233-246) and index. |
Formatted Contents Note: | Preface -- Introduction -- How can inconveniencing your audience increase your persuasiveness? -- What shifts the bandwagon effect into another gear? -- What common mistake causes messages to self-destruct? -- When persuasion might backfire, how do you avoid the magnetic middle? -- When does offering people more make them want less? -- When does a bonus become an onus? -- How can a new superior product mean more sales of an inferior one? -- Does fear persuade or does it paralyze? -- What can chess teach us about making persuasive moves? -- Which office item can make your influence stick? -- Why should restaurants ditch their baskets of mints? -- What's the pull of having no strings attached? -- Do favors behave like bread or like wine? -- How can one small step help your influence take a giant leap? -- How can you become a Jedi master of persuasion? -- How can a simple question drastically increase support for you and your ideas? -- What is the active ingredient in lasting commitments? -- How can you fight consistency with consistency? -- What persuasion tip can you borrow from Benjamin Franklin? -- When can asking for a little go a long way? -- Start low or start high? Which will make people buy? -- How can we show off what we know without being labeled a show-off? -- What's the hidden danger of being the brightest person in the room? -- Who is the better persuader? Devil's advocate or true dissenter? -- When can the right way be the wrong way?50500 What's the best way to turn a weakness into strength? -- Which faults unlock people's vaults? -- When is it right to admit that you were wrong? -- How can similarities make a difference? -- When is your name your game? -- What tips should we take from those who get them? -- What kind of smile can make the world smile back? -- When is a loser a winner? -- What can you gain from loss? -- Which single word will strengthen your persuasion attempts? -- When might asking for the reasons be a mistake? -- How can the simplicity of a name make it appear more valuable? -- How can rhyme make your influence climb? -- What can batting practice tell us about persuasion? -- How can you get a head start in the quest for loyalty? -- What can a box of crayons teach us about persuasion? -- How can you package yourmessage to ensure it keeps going, and going, and going? -- What object can persuade people to reflect on their values? -- Does being sad make your negotiations bad? -- What can make people believe everything they read? -- Are trimeth labs boosting your influence? -- How can technology impede persuasive progress? -- How do you get to yes in any language? -- How can you avoid driving your cross-cultural influence into the rough? -- When does letting the call go to voicemail cause a hang-up in your influence? -- Epilogue -- Appendix: Feedback from those who've used the methods -- Notes -- Acknowledgments -- Index. |
Search for related items by subject
Subject: | Business communication Persuasion (Psychology) Marketing Interpersonal communication Industry Marketing Persuasive Communication |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Kirtland Community College Library | HF 5718 .G65 2010 | 30775305463268 | General Collection | Available | - |
Yes! : 50 Scientifically Proven Ways to Be Persuasive
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Table of Contents
Yes! : 50 Scientifically Proven Ways to Be Persuasive
Section | Section Description | Page Number |
---|---|---|
Preface | p. xi | |
Introduction | p. 1 | |
1 | How can inconveniencing your audience increase your persuasiveness? | p. 9 |
2 | What shifts the bandwagon effect into another gear? | p. 15 |
3 | What common mistake causes messages to self-destruct? | p. 19 |
4 | When persuasion might backfire, how do you avoid the magnetic middle? | p. 26 |
5 | When does offering people more make them want less? | p. 30 |
6 | When does a bonus become an onus? | p. 35 |
7 | How can a new superior product mean more sales of an inferior one? | p. 38 |
8 | Does fear persuade or does it paralyze? | p. 42 |
9 | What can chess teach us about making persuasive moves? | p. 45 |
10 | Which office item can make your influence stick? | p. 50 |
11 | Why should restaurants ditch their baskets of mints? | p. 53 |
12 | What's the pull of having no strings attached? | p. 56 |
13 | Do favors behave like bread or like wine? | p. 60 |
14 | How can one small step help your influence take a giant leap? | p. 64 |
15 | How can you become a Jedi master of persuasion? | p. 69 |
16 | How can a simple question drastically increase support for you and your ideas? | p. 72 |
17 | What is the active ingredient in lasting commitments? | p. 76 |
18 | How can you fight consistency with consistency? | p. 80 |
19 | What persuasion tip can you borrow from Benjamin Franklin? | p. 83 |
20 | When can asking for a little go a long way? | p. 86 |
21 | Start low or start high? Which will make people buy? | p. 89 |
22 | How can we show off what we know without being labeled a show-off? | p. 93 |
23 | What's the hidden danger of being the brightest person in the room? | p. 98 |
24 | Who is the better persuader? Devil's advocate or true dissenter? | p. 102 |
25 | When can the right way be the wrong way? | p. 107 |
26 | What's the best way to turn a weakness into a strength | p. 110 |
27 | Which faults unlock people's vaults? | p. 115 |
28 | When is it right to admit that you were wrong? | p. 119 |
29 | How can similarities make a difference? | p. 124 |
30 | When is your name your game? | p. 127 |
31 | What tips should we take from those who get them? | p. 133 |
32 | What kind of smile can make the world smile back? | p. 137 |
33 | When is a loser a winner? | p. 141 |
34 | What can you gain from loss? | p. 144 |
35 | Which single word will strengthen your persuasion attempts? | p. 150 |
36 | When might asking for all the reasons be a mistake? | p. 155 |
37 | How can the simplicity of a name make it appear more valuable? | p. 159 |
38 | How can rhyme make your influence climb? | p. 164 |
39 | What can batting practice tell us about persuasion? | p. 167 |
40 | How can you get a head start in the quest for loyalty? | p. 170 |
41 | What can a box of crayons teach us about persuasion? | p. 174 |
42 | How can you package your message to ensure it keeps going, and going, and going? | p. 177 |
43 | What object can persuade people to reflect on their values? | p. 183 |
44 | Does being sad make your negotiations bad? | p. 187 |
45 | What can make people believe everything they read? | p. 193 |
46 | Are trimeth labs boosting your influence? | p. 197 |
47 | How can technology impede persuasive progress? | p. 200 |
48 | How do you get to yes in any language? | p. 205 |
49 | How can you avoid driving your cross-cultural influence into the rough? | p. 209 |
50 | When does letting the call go to voicemail cause a hang-up in your influence? | p. 213 |
Epilogue | p. 217 | |
Appendix: Feedback from Those Who've Used These Methods | p. 221 | |
Notes | p. 233 | |
Acknowledgments | p. 247 | |
Index | p. 249 |