Yes! 50 scientifically proven ways to be persuasive
- 1 of 1 copy available at Kirtland Community College.
0 current holds with 1 total copy.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Kirtland Community College Library||HF 5718 .G65 2010||30775305463268||General Collection||Available||-|
- ISBN: 1416576142 (pbk.)
- ISBN: 9781416576143 (pbk.)
- ISBN: 9781416570967 (hbk.)
- ISBN: 1416570969 (hbk.)
- ISBN: 9781416571124
- ISBN: 1416571124
xii, 258 p. ; 21 cm.
- Edition: 1st Free Press Trade pbk. ed.
- Publisher: New York : Free Press, 2010.
|General Note:||Originally published, 2008.|
|Bibliography, etc. Note:||Includes bibliographical references (p. 233-246) and index.|
|Formatted Contents Note:||Preface -- Introduction -- How can inconveniencing your audience increase your persuasiveness? -- What shifts the bandwagon effect into another gear? -- What common mistake causes messages to self-destruct? -- When persuasion might backfire, how do you avoid the magnetic middle? -- When does offering people more make them want less? -- When does a bonus become an onus? -- How can a new superior product mean more sales of an inferior one? -- Does fear persuade or does it paralyze? -- What can chess teach us about making persuasive moves? -- Which office item can make your influence stick? -- Why should restaurants ditch their baskets of mints? -- What's the pull of having no strings attached? -- Do favors behave like bread or like wine? -- How can one small step help your influence take a giant leap? -- How can you become a Jedi master of persuasion? -- How can a simple question drastically increase support for you and your ideas? -- What is the active ingredient in lasting commitments? -- How can you fight consistency with consistency? -- What persuasion tip can you borrow from Benjamin Franklin? -- When can asking for a little go a long way? -- Start low or start high? Which will make people buy? -- How can we show off what we know without being labeled a show-off? -- What's the hidden danger of being the brightest person in the room? -- Who is the better persuader? Devil's advocate or true dissenter? -- When can the right way be the wrong way?50500 What's the best way to turn a weakness into strength? -- Which faults unlock people's vaults? -- When is it right to admit that you were wrong? -- How can similarities make a difference? -- When is your name your game? -- What tips should we take from those who get them? -- What kind of smile can make the world smile back? -- When is a loser a winner? -- What can you gain from loss? -- Which single word will strengthen your persuasion attempts? -- When might asking for the reasons be a mistake? -- How can the simplicity of a name make it appear more valuable? -- How can rhyme make your influence climb? -- What can batting practice tell us about persuasion? -- How can you get a head start in the quest for loyalty? -- What can a box of crayons teach us about persuasion? -- How can you package yourmessage to ensure it keeps going, and going, and going? -- What object can persuade people to reflect on their values? -- Does being sad make your negotiations bad? -- What can make people believe everything they read? -- Are trimeth labs boosting your influence? -- How can technology impede persuasive progress? -- How do you get to yes in any language? -- How can you avoid driving your cross-cultural influence into the rough? -- When does letting the call go to voicemail cause a hang-up in your influence? -- Epilogue -- Appendix: Feedback from those who've used the methods -- Notes -- Acknowledgments -- Index.|
|Summary, etc.:||Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.|
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Publishers Weekly Review
Yes! : 50 Scientifically Proven Ways to Be Persuasive
(c) Copyright PWxyz, LLC. All rights reserved
Blair Hardman brings competent and generally pleasant-if not particularly animated or memorable-delivery to this practical collection of tips and tricks. The content itself-divided into 50 minichapters-proves ready-made for the audiobook format. Listeners with short commutes can sample a tidbit or two on each leg of their journey and not find the listening disjointing, though the concluding sections devoted to the nuances of cross-cultural persuasive communication may not be quite as easily digested as the more general findings and insights. Fans of Freakonomics and The Tipping Point form a built-in audience for whom the relevance of the material will likely trump any concerns about the dry presentation. A Free Press hardcover (Reviews, Apr. 14). (Feb.) (c) Copyright PWxyz, LLC. All rights reserved