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Yes! 50 scientifically proven ways to be persuasive

Goldstein, Noah J. (Author). Martin, Steve J. (Added Author). Cialdini, Robert B. (Added Author).

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  • 1 of 1 copy available at Kirtland Community College.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5718 .G65 2010 30775305463268 General Collection Available -

Record details

  • ISBN: 1416576142 (pbk.)
  • ISBN: 9781416576143 (pbk.)
  • ISBN: 9781416570967 (hbk.)
  • ISBN: 1416570969 (hbk.)
  • ISBN: 9781416571124
  • ISBN: 1416571124
  • Physical Description: print
    xii, 258 p. ; 21 cm.
  • Edition: 1st Free Press Trade pbk. ed.
  • Publisher: New York : Free Press, 2010.

Content descriptions

General Note: Originally published, 2008.
Bibliography, etc. Note: Includes bibliographical references (p. 233-246) and index.
Formatted Contents Note: Preface -- Introduction -- How can inconveniencing your audience increase your persuasiveness? -- What shifts the bandwagon effect into another gear? -- What common mistake causes messages to self-destruct? -- When persuasion might backfire, how do you avoid the magnetic middle? -- When does offering people more make them want less? -- When does a bonus become an onus? -- How can a new superior product mean more sales of an inferior one? -- Does fear persuade or does it paralyze? -- What can chess teach us about making persuasive moves? -- Which office item can make your influence stick? -- Why should restaurants ditch their baskets of mints? -- What's the pull of having no strings attached? -- Do favors behave like bread or like wine? -- How can one small step help your influence take a giant leap? -- How can you become a Jedi master of persuasion? -- How can a simple question drastically increase support for you and your ideas? -- What is the active ingredient in lasting commitments? -- How can you fight consistency with consistency? -- What persuasion tip can you borrow from Benjamin Franklin? -- When can asking for a little go a long way? -- Start low or start high? Which will make people buy? -- How can we show off what we know without being labeled a show-off? -- What's the hidden danger of being the brightest person in the room? -- Who is the better persuader? Devil's advocate or true dissenter? -- When can the right way be the wrong way?50500 What's the best way to turn a weakness into strength? -- Which faults unlock people's vaults? -- When is it right to admit that you were wrong? -- How can similarities make a difference? -- When is your name your game? -- What tips should we take from those who get them? -- What kind of smile can make the world smile back? -- When is a loser a winner? -- What can you gain from loss? -- Which single word will strengthen your persuasion attempts? -- When might asking for the reasons be a mistake? -- How can the simplicity of a name make it appear more valuable? -- How can rhyme make your influence climb? -- What can batting practice tell us about persuasion? -- How can you get a head start in the quest for loyalty? -- What can a box of crayons teach us about persuasion? -- How can you package yourmessage to ensure it keeps going, and going, and going? -- What object can persuade people to reflect on their values? -- Does being sad make your negotiations bad? -- What can make people believe everything they read? -- Are trimeth labs boosting your influence? -- How can technology impede persuasive progress? -- How do you get to yes in any language? -- How can you avoid driving your cross-cultural influence into the rough? -- When does letting the call go to voicemail cause a hang-up in your influence? -- Epilogue -- Appendix: Feedback from those who've used the methods -- Notes -- Acknowledgments -- Index.
Summary, etc.: Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.
Subject: Business communication
Persuasion (Psychology)
Marketing
Interpersonal communication
Industry
Marketing
Persuasive Communication

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