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Yes! 50 scientifically proven ways to be persuasive

Goldstein, Noah J. (Author). Martin, Steve J. (Added Author). Cialdini, Robert B. (Added Author).

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  • 1 of 1 copy available at Kirtland Community College.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 5718 .G65 2010 30775305463268 General Collection Available -

Record details

  • ISBN: 1416576142 (pbk.)
  • ISBN: 9781416576143 (pbk.)
  • ISBN: 9781416570967 (hbk.)
  • ISBN: 1416570969 (hbk.)
  • ISBN: 9781416571124
  • ISBN: 1416571124
  • Physical Description: print
    xii, 258 p. ; 21 cm.
  • Edition: 1st Free Press Trade pbk. ed.
  • Publisher: New York : Free Press, 2010.

Content descriptions

General Note: Originally published, 2008.
Bibliography, etc. Note: Includes bibliographical references (p. 233-246) and index.
Formatted Contents Note: Preface -- Introduction -- How can inconveniencing your audience increase your persuasiveness? -- What shifts the bandwagon effect into another gear? -- What common mistake causes messages to self-destruct? -- When persuasion might backfire, how do you avoid the magnetic middle? -- When does offering people more make them want less? -- When does a bonus become an onus? -- How can a new superior product mean more sales of an inferior one? -- Does fear persuade or does it paralyze? -- What can chess teach us about making persuasive moves? -- Which office item can make your influence stick? -- Why should restaurants ditch their baskets of mints? -- What's the pull of having no strings attached? -- Do favors behave like bread or like wine? -- How can one small step help your influence take a giant leap? -- How can you become a Jedi master of persuasion? -- How can a simple question drastically increase support for you and your ideas? -- What is the active ingredient in lasting commitments? -- How can you fight consistency with consistency? -- What persuasion tip can you borrow from Benjamin Franklin? -- When can asking for a little go a long way? -- Start low or start high? Which will make people buy? -- How can we show off what we know without being labeled a show-off? -- What's the hidden danger of being the brightest person in the room? -- Who is the better persuader? Devil's advocate or true dissenter? -- When can the right way be the wrong way?50500 What's the best way to turn a weakness into strength? -- Which faults unlock people's vaults? -- When is it right to admit that you were wrong? -- How can similarities make a difference? -- When is your name your game? -- What tips should we take from those who get them? -- What kind of smile can make the world smile back? -- When is a loser a winner? -- What can you gain from loss? -- Which single word will strengthen your persuasion attempts? -- When might asking for the reasons be a mistake? -- How can the simplicity of a name make it appear more valuable? -- How can rhyme make your influence climb? -- What can batting practice tell us about persuasion? -- How can you get a head start in the quest for loyalty? -- What can a box of crayons teach us about persuasion? -- How can you package yourmessage to ensure it keeps going, and going, and going? -- What object can persuade people to reflect on their values? -- Does being sad make your negotiations bad? -- What can make people believe everything they read? -- Are trimeth labs boosting your influence? -- How can technology impede persuasive progress? -- How do you get to yes in any language? -- How can you avoid driving your cross-cultural influence into the rough? -- When does letting the call go to voicemail cause a hang-up in your influence? -- Epilogue -- Appendix: Feedback from those who've used the methods -- Notes -- Acknowledgments -- Index.
Summary, etc.: Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.
Subject: Business communication
Persuasion (Psychology)
Marketing
Interpersonal communication
Industry
Marketing
Persuasive Communication

Syndetic Solutions - Table of Contents for ISBN Number 1416576142
Yes! : 50 Scientifically Proven Ways to Be Persuasive
Yes! : 50 Scientifically Proven Ways to Be Persuasive
by Goldstein, Noah J.; Martin, Steve J.; Cialdini, Robert B.
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Table of Contents

Yes! : 50 Scientifically Proven Ways to Be Persuasive

SectionSection DescriptionPage Number
Prefacep. xi
Introductionp. 1
1How can inconveniencing your audience increase your persuasiveness?p. 9
2What shifts the bandwagon effect into another gear?p. 15
3What common mistake causes messages to self-destruct?p. 19
4When persuasion might backfire, how do you avoid the magnetic middle?p. 26
5When does offering people more make them want less?p. 30
6When does a bonus become an onus?p. 35
7How can a new superior product mean more sales of an inferior one?p. 38
8Does fear persuade or does it paralyze?p. 42
9What can chess teach us about making persuasive moves?p. 45
10Which office item can make your influence stick?p. 50
11Why should restaurants ditch their baskets of mints?p. 53
12What's the pull of having no strings attached?p. 56
13Do favors behave like bread or like wine?p. 60
14How can one small step help your influence take a giant leap?p. 64
15How can you become a Jedi master of persuasion?p. 69
16How can a simple question drastically increase support for you and your ideas?p. 72
17What is the active ingredient in lasting commitments?p. 76
18How can you fight consistency with consistency?p. 80
19What persuasion tip can you borrow from Benjamin Franklin?p. 83
20When can asking for a little go a long way?p. 86
21Start low or start high? Which will make people buy?p. 89
22How can we show off what we know without being labeled a show-off?p. 93
23What's the hidden danger of being the brightest person in the room?p. 98
24Who is the better persuader? Devil's advocate or true dissenter?p. 102
25When can the right way be the wrong way?p. 107
26What's the best way to turn a weakness into a strengthp. 110
27Which faults unlock people's vaults?p. 115
28When is it right to admit that you were wrong?p. 119
29How can similarities make a difference?p. 124
30When is your name your game?p. 127
31What tips should we take from those who get them?p. 133
32What kind of smile can make the world smile back?p. 137
33When is a loser a winner?p. 141
34What can you gain from loss?p. 144
35Which single word will strengthen your persuasion attempts?p. 150
36When might asking for all the reasons be a mistake?p. 155
37How can the simplicity of a name make it appear more valuable?p. 159
38How can rhyme make your influence climb?p. 164
39What can batting practice tell us about persuasion?p. 167
40How can you get a head start in the quest for loyalty?p. 170
41What can a box of crayons teach us about persuasion?p. 174
42How can you package your message to ensure it keeps going, and going, and going?p. 177
43What object can persuade people to reflect on their values?p. 183
44Does being sad make your negotiations bad?p. 187
45What can make people believe everything they read?p. 193
46Are trimeth labs boosting your influence?p. 197
47How can technology impede persuasive progress?p. 200
48How do you get to yes in any language?p. 205
49How can you avoid driving your cross-cultural influence into the rough?p. 209
50When does letting the call go to voicemail cause a hang-up in your influence?p. 213
Epiloguep. 217
Appendix: Feedback from Those Who've Used These Methodsp. 221
Notesp. 233
Acknowledgmentsp. 247
Indexp. 249
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