Small business marketing kit for dummies

Summary: Harness the power of marketing and watch your business grow. Packed with tips for low-cost, high-impact campaigns, this guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.

Record details

ISBN: 1118311833 (pbk.)
ISBN: 9781118311837 (pbk.)
Physical Description: 364 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.).
optical disc
print
Edition: 3rd ed.
Publisher: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2012.

Content descriptions

General Note:

Previous ed.: 2005.

Includes index.

CD-ROM includes worksheets.

Formatted Contents Note:

Getting your marketing bearings. Framing the marketing process ; All about customers ; Seeing your product through your customers' eyes ; Sizing up competitors and staking out market share ; Setting your goals, objectives, strategies, and budgets -- Laying the foundation for marketing success. Taking stock of your business image ; Forging your brand ; creating marketing communications that work ; Hiring help when you need it -- Marketing in a screen-connected world. Establishing an online presence ; Getting interactive with social media ; Packaging your message for blogs and other online channels -- Getting the word out with ads, mailers, promotions, and publicity. Creating and placing print and outdoor ads ; Broadcasting your message on radio, TV, and online ; Snail-mailing and e-mailing your customers directly ; Brochures, promotions, trade shows, and more ; Public relations and publicity -- Winning and keeping customers. Making impressions through networking and presentations ; Making the sale ; Enhancing customer service and developing loyalty -- The part of tens. Ten questions to answer before choosing a business name ; Ten ways to attract people to your business online ; Ten steps to a great marketing plan.