Ethical chic : the inside story of the companies we think we love

Summary: Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.

Record details

ISBN: 0807000949 (alk. paper)
ISBN: 9780807000946 (alk. paper)
Physical Description: xxvi, 181 p. ; 24 cm.
print
Publisher: Boston : Beacon Press, c2012.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (p. 171-181).
Formatted Contents Note:	The image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.