Book
The real mad men : the renegades of Madison Avenue and the golden age of advertising
Record details
- ISBN: 0762440902
- ISBN: 9780762440900 (hbk)
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Physical Description:
224 p. : ill. (some col.), ports. ; 25 cm.
print - Publisher: Philadelphia : Running Press, 2011.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 220-221) and index. |
| Formatted Contents Note: | Foreword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the touchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue. |
Search for related items by subject
| Subject: | Advertising executives United States Advertising United States History 20th century Advertising agencies United States History 20th century |
Available copies
- 1 of 1 copy available at Kirtland Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Kirtland Community College Library | HF 6182 .U5 C73 2011 | 30543722 | General Collection | Available | - |
Summary:
Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.