The real mad men : the renegades of Madison Avenue and the golden age of advertising

Summary: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.

Record details

ISBN: 0762440902
ISBN: 9780762440900 (hbk)
Physical Description: 224 p. : ill. (some col.), ports. ; 25 cm.
print
Publisher: Philadelphia : Running Press, 2011.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (p. 220-221) and index.
Formatted Contents Note:	Foreword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the touchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue.

Search for related items by subject

Subject:

Advertising executives United States
Advertising United States History 20th century
Advertising agencies United States History 20th century

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1 of 1 copy available at Kirtland Community College.

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Location	Call Number / Copy Notes	Barcode	Shelving Location	Status	Due Date
Kirtland Community College Library	HF 6182 .U5 C73 2011	30543722	General Collection	Available	-

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Call Number / Copy Notes

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Shelving Location

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Kirtland Community College Library

HF 6182 .U5 C73 2011

30543722

General Collection

Available

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