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The real mad men : the renegades of Madison Avenue and the golden age of advertising

Cracknell, Andrew. (Author).

Available copies

  • 1 of 1 copy available at Kirtland Community College.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Kirtland Community College Library HF 6182 .U5 C73 2011 30543722 General Collection Available -

Record details

  • ISBN: 0762440902
  • ISBN: 9780762440900 (hbk)
  • Physical Description: 224 p. : ill. (some col.), ports. ; 25 cm.
    print
  • Publisher: Philadelphia : Running Press, 2011.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. 220-221) and index.
Formatted Contents Note: Foreword / Sir John Hegarty -- How true is Mad men? / Fred Danzig -- Prologue -- The story so far -- A growing respect -- The unlikely hero -- Lighting the touchpaper -- Thinking small -- The word spreads -- Avis v Hertz -- Changing times -- Thinking big -- Women of the Avenue -- Epilogue.
Summary, etc.: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
Subject: Advertising executives United States
Advertising United States History 20th century
Advertising agencies United States History 20th century

Syndetic Solutions - Summary for ISBN Number 9780762440900
The Real Mad Men : The Renegades of Madison Avenue and the Golden Age of Advertising
The Real Mad Men : The Renegades of Madison Avenue and the Golden Age of Advertising
by Cracknell, Andrew
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Summary

The Real Mad Men : The Renegades of Madison Avenue and the Golden Age of Advertising


Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.
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